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Why homepage is important to google?
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Hey Google! Do we need a Homepage? Is it Important?

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Hey there! Let’s take a light-hearted dive into the world of SEO (Search Engine Optimization). Have you ever wondered if the homepage of a website holds the most value in Google’s eyes? Traditional wisdom certainly points towards that.

Which Page is Google’s Favorite?

A recent statement from a Google representative has put serious weight behind the idea that a website’s homepage is its most important page globally. Well, that kind of rubs against the common belief of some SEO experts – so let’s dig a little deeper.

The Spotlight on the Homepage

The homepage was the superstar of a website during the early days of the internet. Think of it like the cool guy in school everyone knew and loved. Directory listings and mutual linking made sure that the homepage got most of the traffic (and therefore power).

These days though, the idea of what is ‘important’ has shifted a bit. Many websites now see key traffic on their inner pages, the ones that host specific content. This transition can be likened to people starting to appreciate the quiet, nerdy kid who knows an answer to everything!

For example, if you have a blog post about “The Best Chocolate Cake Recipe” (Mmm, delicious), that specific page might fetch more attention and links as people would directly share or link to the recipe itself.

So, What’s Up with Google – What Does Google Think?

Despite the popularity of specific content pages, a representative from Google surprised everyone by strongly asserting the status of a homepage as MVP in the Google universe. This conversation happened in the context of discussing technical SEO issues, but it’s still a pretty solid statement, you know?

Key takeaways: Google really cares about your homepage, and if it’s not able to index it properly, you might run into problems.

Why Does Google Love The Homepage So Much?

Google essentially uses two ways to measure the importance of your homepage:

  1. As a starting point to discovery: Google, imagine it like a very curious guest, enters your website through the front door (your homepage), curious to find all the new and juicy content that you’ve put up.
  2. To gauge the importance of other pages: It looks at how close other pages are linked to the homepage – the closer, the more important they are considered.

That’s pretty intuitive, right? Important stuff is usually put up front and center!

Should You Care?

It’s not a hard rule that your homepage IS the most important part of your website to Google, regardless of whether it’s the most linked page or not. But given the number of comments from Google representatives, it’s certainly wise to keep your homepage shipshape and up-to-date.

Quick Summary: Homepage Value in Google’s Eyes

In an effort to make the information easily digestible, here are the key takeaway points:

  1. Google’s stance: A Google representative stated that the homepage holds significant importance.
  2. Changing landscape: Despite the trend of specific content pages gaining popularity, the homepage remains crucial.
  3. Google’s perspective: The homepage is integral as a starting point for discovery and gauging other pages’ importance.
  4. Importance: Maintain a well-organized and up-to-date homepage as it plays a vital role in Google’s indexing.

So keep your homepage neat & tidy, and ensure it gives a good roadmap to the rest of your website. Happy optimizing!

Meet The Author:

Sujith Founder of Wireframes Digital resized

From Mumbai's heart, meet Sujith, driven by his love for SEO. He cleverly uses SEO to help the client's websites reach more people and open doors to more business opportunities. With 15+ years of experience under his belt, he.....


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