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Creating content for Google can be hard, and who doesn’t want life to be easy? This is where AI comes in with millions of content-generation tools that can cut your work time in half! So what if the quality of your content is a little lower than usual, or it looks a little too similar to other content on Google? It’s not causing any harm! Wrong, AI-generated content could be causing harm– to your website. Google does not take kindly to spamming, and that is exactly what it considers AI-generated content to be– spam!
Creating good content that is interesting and informative for your target customers takes time and effort. In this day and age, most companies are trying to cut corners however they can. It is only inevitable that content is also a target. But what most people forget is the ancient SEO saying “content is king“, and it will be for years to come. So, before going into the technicalities of AI content vs human content, here is the story of how content was made king.
AI Content Vs Human Content: Why Content is King?
Although there are some doubts about its origin, it is safe to say that Bill Gates was the first to popularise it. His 1996 essay named “Content is King” rightly describes the future of the Internet as a marketplace for content.
Bill Gates was indeed right more than 25 years ago. Now, quality content is critical to the success of any website. Unique, informative, and high-quality content is essential for good ranking in search engines like Google. While it might have been possible to get rankings with keyword stuffing a few years ago, Google algorithm updates like Panda and Penguin now make it impossible. There is no shortcut to good content that is both user-friendly and search engine optimized.
People do turn to AI writing tools for an easy fix. But there is more to discuss on how effective that would be without the semantic capabilities of a human!
In 2010 era, keywords became the driving factor when it comes to generating traffic. Content writing was based on on-page SEO known as keyword stuffing.
This kind of SEO backlashes are easy to detect since human content has more semantic quality than machine-generated content.
Publishers noticed this and then they realized that they can’t outsource their quality control by clicking the first result if there is a better site available and then the idea of publishing content became popular again.
Copywriters once again developed ways to write compelling texts for an audience thinking about selling them something in return or want them to take a certain decision that is going to be good for the organization at times. It is impossible (or not fully predictable) which will generate better results, AI tools or human writers.
You might be wondering now– why 2 stories to cover a simple topic? Before that question is answered, ask yourself which content seemed more interesting, put together, and relevant to the topic at hand “how content became king?”. You would notice that while both columns do have interesting information to share, only the first even mentions the topic and how it came to be. It gives you more details on the growing importance of content while comparing AI content vs human content. Yes, this first column is human-generated content from writers at the best SEO agency in India. The second column is the AI-generated content for the same topic. You can see the difference yourself now.
AI Content Vs Human Content: Can Google Detect It?
Before deciding to completely shift to AI-generated content for your website, you need to carefully analyze the pros and cons of AI content vs human content. If you as any good SEO agency in India, they will tell you how important human content is. While there have been huge developments in the AI industry, they are still nothing more than technology. While AI content is useful in so many instances– creating root ideas for copies, writing a simple informational passage, or even a blog in simple language– it does not replace human content. AI content also has a higher chance of being too similar to other content online, and we all know how much Google despises plagiarism right? So, it is important to understand that when it comes to AI content vs human content, any SEO agency in India would prefer the latter.
Coming to the most frequently asked questions regarding AI-generated content, how Google looks at it, and can it be detected? Diving straight into using exclusively AI-generated content for your website before knowing Google’s stands is not advisable. It can surely seem like AI content would help cut costs, time spent on writing, and needless hiring. But the outcome is not always positive.
There is one other critical flaw to AI content that you might not have known about. It is still a somewhat glorified tool for article spinning that lacks original thought. Of course, it is more sophisticated than simple text spinning. It even uses more human-like language to cover up the source and make the content seem unplagiarized. But in the end, the AI does not have inherent knowledge or capacity for thought. The AI content generator will keep on spinning content for you from various sources across the web till it is asked to stop
According to the latest updates from Google Search Advocate John Mueller, the search engine most likely considers AI content to be spam. That is, in some cases, your site could even be penalized for using AI-generated content. But there are different types of AI tools that help with content writing. You can find simple grammar and spelling checkers to tools that can write you an entire blog in a minute online. That is where Google draws the line, with algorithms being improved daily to detect AI content. While even Google might not be able to clearly distinguish between AI content vs human content, the writing quality and content can definitely tip them off. Moreover, Google has human reviewers for this exact purpose.
AI Content Vs Human Content: Which to Use?
Using exclusively AI-generated content for your website is not going to get you the results you want. But that doesn’t mean that you need to completely avoid AI writing tools. You can use AI effectively to craft complex outlines, generate ideas and topics, or even answers simple user queries. Keep in mind that AI writing tools work best when you are in control and use AI to touch up your content, not create it. Remember, AI content vs human content is not the best way to go, AI content + human content is!