One screen that shows what your marketing earns.
Most teams check six tools and still cannot say what a lead cost. We connect your SEO, ads, website and sales data into one live dashboard, and write a short plain-language summary each month that says what changed and what to do next.
- Live dashboard, not a monthly PDF
- Plain-language summary every month
- Built on your own accounts
- You own the dashboard
Illustration for Google Analytics (GA4): an animated graphic of ga4 · realtime. GA4 and Tag Manager. Key events and funnels. Monthly insights. The figures shown are sample data to explain the service, not a client result.
- GA4 and Tag Manager
- Key events and funnels
- Monthly insights
Data is everywhere. Answers are not.
Analytics, Search Console, ad accounts and the CRM each show part of the story. A good dashboard puts them side by side, so you can see which channel brings leads, what they cost and which ones become customers.
The numbers owners ask us for.
Each view answers one question in plain words.
Leads and sales
Where they come from.
Cost per lead
What each channel costs.
Search performance
Clicks, rankings, pages.
Website behaviour
What visitors do.
AI search and referrals
Visits from AI tools.
Targets
Ahead or behind?
From scattered tools to one view.
Three stages, each with a clear finish.
Pick the questions
What you need to know each week and each month.
Audit tracking
Check your analytics, tags, forms and call tracking so the numbers are right.
Map the sources
List every tool, account and spreadsheet that holds data.
A dashboard your whole team can read.
No jargon and no twenty tabs. A clean home view for owners, detail views for each channel, and a monthly note that explains the numbers in plain words.
- A home view that shows leads, cost and revenue
- Detail views for SEO, ads, website and sales
- Alerts when a number drops or spikes
- Share by link or send a scheduled email
A monthly PDF, or a live dashboard?
Old by the time it arrives
- Numbers a month old.
- Each channel reported on its own.
- Cost per lead guessed.
- Questions wait for the next report.
- Hard to share with the team.
Current and joined up
- Numbers updated daily.
- Every channel side by side.
- Cost per lead and return calculated.
- Answers when you need them.
- Shared by link with one click.
Four groups of data, one view.
Pick the groups you need. Start small and add more.
Search and content
Search Console, rank tracking, page speed and content results.
Reporting and insight dashboards, in detail.
01What an insight dashboard is
It is a live view of the numbers that matter, built from your own accounts, with a written summary that explains what changed and what to do about it. It replaces the pile of exports and screenshots many teams send each month.
02What it is built on
We build in the tool that suits your team. Looker Studio is free and works well for most small and mid-sized businesses. Power BI and Tableau suit larger teams. Data can be joined in BigQuery or Google Sheets when it comes from many places, with connectors such as Supermetrics where needed.
03Making sure the numbers are right
- We audit your tracking before we build anything
- Every figure is checked against the source tool
- We note anything that is estimated or delayed
- We record how each number is worked out
04The monthly summary
Each month you get a short written note: what moved, why we think so, what we will do next and what we need from you. It is written by a person who has read the data, not generated and left.
05Access and privacy
The dashboard runs on your own accounts. You decide who can see what, and we never hold your data in our name.
Questions about reporting dashboards.
Which tool do you build dashboards in?
Usually Looker Studio, which is free and easy to share. For larger teams we also build in Power BI or Tableau. We recommend the one that fits your tools and budget.
Can it show cost per lead from our CRM?
Yes, when your CRM and ad accounts can be connected. We tie leads to the channel they came from and calculate cost and return.
How often does the data update?
Most sources update daily. Some update more often and a few are delayed. We label each one.
Who owns the dashboard?
You do. It sits on your accounts, and you can edit it or take it elsewhere.
Is the monthly summary written by a person?
Yes. A person reads the data and writes the note, so it explains what happened in plain words.
How long does it take?
A first dashboard with a few sources takes two to four weeks. More sources and views take longer.
Tell us about your numbers.
Share the tools you use and what you want to know. We reply within one working day.
What clients say
They are supportive, responsive, and always open to new ideas and improvements.
What stood out was their attention to detail and willingness to explain the reasoning behind every recommendation.
Working with Wireframes Digital was a straightforward experience.
Industrial websites are quite different from regular business websites.
Wireframes Digital came recommended through a business contact.
Managing campaigns across multiple locations can get complicated.
We've been working with Wireframes Digital on our SEO, and it's been a good experience.
Our business is quite technical, and we wanted a website that properly explains our marine engineering services to customers in India and overseas.
