Getting a scientific instruments leader found for high-intent product searches
A leading supplier of scientific instruments was invisible for product searches like "spectrophotometer price India". Six months later, organic traffic was up 75% with key product terms on top of Google.
- Technical SEO
- On-page SEO
- Content
- Local SEO
- +75%organic traffic in six months
- Top 3for several product keywords in Mumbai and target cities
- Leads ↑more qualified leads from forms and phone enquiries
In numbers
100Before
175Month 6
The challenge
LabIndia Instruments Pvt. Ltd., a leading supplier of scientific instruments in India, was not showing up for the searches that matter: product terms with clear purchase intent.
- Low rankings for keywords like "spectrophotometer price India" and "lab centrifuge suppliers"
- No comprehensive SEO strategy
- Limited website traffic and online leads
What we did
We started with a full audit to find technical issues and content gaps, then built keyword research around high purchase intent, focused on Mumbai and other key Indian cities.
- On-page: product titles, meta descriptions and copy rebuilt around target keywords, with a cleaner structure and internal linking
- Technical: faster loading, mobile-friendliness and structured data for richer search results
- Content: blog posts and landing pages written for buyer personas and common lab equipment questions
- Local: Google Business Profile optimisation and consistent citations across industry directories
The results
- Organic traffic up 75% within six months, led by people searching for specific products
- Several key product keywords in top positions for Mumbai and other target locations
- More qualified leads through the contact form and phone
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