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■ Case studyE-commerce & D2C

Chronos Lights ranks #1 for its hero product in 30 days

The "Love Lamp" was lost among a large lighting catalogue. A focused data, on-page, link and content plan took it to the top of Google within a month.

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Content
Chronos Lights ranks #1 for its hero product in 30 days
  • #1on Google for "Love Lamp" in 30 days
  • 30 daysfrom obscurity to the top result
  • Clicks ↑considerable surge in clicks and impressions

The challenge

Chronos Lights creates striking lighting, but its signature "Love Lamp" was buried online. The goal was to make that one product the answer people found first.

What we did

  • Data analysis: user behaviour, clicks, impressions and keyword metrics, which pointed to "Love Lamp" as the primary keyword
  • On-page: title tags, meta descriptions and alt text rebuilt so the product stood out across the site
  • Off-page: backlinks from high-authority domains pointing to the product
  • Content: blog posts and product descriptions that told the Love Lamp story

The results

Within 30 days the "Love Lamp" ranked first in Google, with a considerable rise in clicks and impressions, as the Search Console graph shows.

More work

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