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Simplifying Google’s New “Circle to Search” Feature
Sujith NairNewsletter2 min read

Simplifying Google’s New “Circle to Search” Feature

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Google has recently launched a new feature called Circle to Search for Android users. Here’s a simpler explanation of what it does.

  • Google has always focused on connecting people’s curiosity with the information they need. With recent improved artificial intelligence (AI), they’ve introduced unique ways to deliver this information.
  • Just like you can use voice, hum a song to find its name, or use Google Lens to search what you see, now you can also use Circle to Search.

Understanding the New Feature

  • Your phone serves as a window to a huge wealth of information. But sometimes, it can feel disruptive to switch from one app to another just to find more information about something.
  • Circle to Search is a new feature that allows you to search any item on your Android phone without switching apps.
  • How does it work? Simple! For instance, if you’re curious about a creator’s outfit in a video, press and hold the home button or navigation bar on your Android phone to activate Circle to Search. Select any item of interest with your preferred gesture like circling, highlighting, scribbling or tapping. This will help you find similar options for that item from retailers across the web.
  • Apart from using the feature for uncomplicated searches, it also comes in handy for more complex queries.
  • If you come across an image of a unique food item on social media, using multisearch (a simultaneous text and image search), you can learn more about it.
  • All you need to do is circle the item and ask a question, such as “Why is this popular?” The AI-powered tool finds related information from across the web to answer your question.
  • For example, if you’re wondering about the meaning of “thrift flipping” in a YouTube Shorts video, you can use Circle to Search to quickly find out that it’s the process of buying items from a thrift store, refurbishing them, and selling them for a profit.

Wrap Up

In essence, Circle to Search is a tool that breaks down the barriers between your curiosity and the information you’re seeking. With this new feature, searching for information while using an app never felt so seamless.

Meet the author
Sujith Nair
Sujith NairFounder & Lead SEO Strategist

Sujith Nair is the Founder and Lead SEO Strategist at Wireframes Digital. Based in Mumbai, he engineers enterprise-grade search architectures for highly competitive markets. Having directed organic growth projects for global brands including Mahindra, Nvidia, Yatra and BMW, Sujith works to a proprietary 8-phase SEO framework that puts brand dominance and revenue ahead of vanity traffic.

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