NASS Engineering: from brochure site to a pipeline of enterprise RFQs
A static brochure website with no topical authority. Our 8-phase framework moved 42 high-intent industrial keywords from unranked to page 1 in six months.
- Technical SEO
- Pillar & cluster content
- Link acquisition
- 42industrial keywords from unranked to page 1
- +145%average session duration on core service pages
- RFQs ↑more high-ticket enquiries from national manufacturers
In numbers
0 keywordsMonth 1
42 keywordsMonth 6
The baseline
- Industry: industrial engineering and manufacturing
- A static brochure website with technical debt and no visibility for procurement searches
- Goal: high-ticket requests for quotes from enterprise procurement teams
What we did
Procurement officers search for specific capabilities, not generic terms. We mapped those commercial queries, fixed the technical foundation, then replaced the company blog with a pillar and cluster structure: a dedicated page for every specific service.
Authority came from relevant backlinks on manufacturing directories and engineering portals, with varied anchor text to keep the profile clean.
Month 1 to month 6
- 42 high-intent industrial keywords moved from unranked to page 1
- 145% increase in average session duration on core service pages
- A measurable rise in inbound RFQs from national manufacturing firms
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Getting a scientific instruments leader found for high-intent product searches
100Before
175Month 6
+75%
