MarathaLagnaGathi: from page 3 to the top 3 across Maharashtra
A regional matrimonial platform stuck on page 3 in a crowded market. In four months its core keywords reached the top 3 and search impressions grew 2.3 times.
- Technical SEO
- Local SEO
- Internal linking
- Conversion UX
- 2.3×organic search impressions in four months
- Page 3 → Top 3for core transactional keywords
- Daily ↑growth in verified user registrations
In numbers
100Month 1
230Month 4
The baseline
- Industry: regional matrimonial services
- High competition, keywords stuck on page 3, no internal linking architecture
- Goal: more organic registrations across Maharashtra
What we did
- A technical clean-up: duplicate titles fixed, DOM size reduced, localised schema added
- Category pages rebuilt as pillars with blog content as supporting clusters and strict internal links
- Landing page UX simplified to remove friction from sign-up
- Monthly monitoring to defend top positions against regional competitors
Month 1 to month 4
- 2.3 times more organic search impressions
- Core transactional keywords moved from page 3 into the top 3
- Steady daily growth in verified registrations
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