LabIndia Instruments Pvt. Ltd., a leading supplier of scientific instruments in India, faced a challenge: their website wasn’t achieving optimal visibility in search engine results pages (SERPs) for crucial keywords related to their products. This limited their ability to reach potential customers searching online for laboratory equipment.

The Challenge:

• Low ranking for target keywords like “spectrophotometer price India,” “lab centrifuge suppliers,” and other product-specific searches.
• Lack of a comprehensive SEO strategy.
• Limited website traffic and online leads.

Wireframes Digital’s Solution:

Wireframes Digital’s SEO team conducted a thorough website audit to identify technical SEO issues and content gaps. A data-driven keyword research strategy targeted relevant search terms with high purchase intent, focusing on Mumbai and other key Indian cities.

Here’s how Wireframes Digital tackled the challenge:

• On-Page Optimization: Optimized product page titles, meta descriptions, and content with targeted keywords. Improved website structure and internal linking to enhance user experience and search engine crawlability.
• Technical SEO: Addressed website loading speed issues and ensured mobile-friendliness. Implemented structured data markup for richer search result snippets.
• Content Marketing: Created informative blog posts and landing pages focused on buyer personas and addressing common laboratory equipment challenges.
• Local SEO: Optimized LabIndia’s Google My Business listing and built citations across relevant industry directories, ensuring consistent NAP (Name, Address, Phone number) information.

The Results:

Within a six-month timeframe, LabIndia Instruments Pvt. Ltd. experienced significant improvements in their SEO performance:

• Increased organic traffic: Website traffic from search engines grew by 75%, with a notable rise in users searching for specific product keywords.
• Top Ranking Keywords: Several key product-related keywords achieved top positions on search engine results pages (SERPs) for Mumbai and other targeted locations.
• Improved Lead Generation: Increased qualified leads generated through the website contact form and phone inquiries.

Conclusion:

This case study demonstrates the power of a well-executed SEO strategy. By implementing a comprehensive approach that included keyword research, on-page optimization, content marketing, and local SEO efforts, Wireframes Digital helped LabIndia Instruments Pvt. Ltd. achieve top search rankings, increase website traffic, and generate more leads.