A redesign that keeps your traffic and wins more enquiries.
Most redesigns look better and perform worse, because nobody checked which pages were earning the traffic. We start with the data, keep what ranks, replace what does not, and map every old address to a new one before launch.
- Rankings protected before launch
- Every old page mapped to a new one
- You own the design and code
- Fixed scope and price
A new coat of paint is not a redesign.
A redesign should change something you can measure: more enquiries, a faster site, a clearer story, fewer people leaving on the first screen. So we begin with a short audit of what you have, pick the targets, and design towards them.
Pretty and risky, or planned and safe?
Looks new, loses ground
- Starts with colours and layouts, not with the numbers.
- Changes page addresses without a redirect map.
- Drops pages that were quietly bringing in traffic.
- Ships slower than the old site.
- Nobody watches the rankings after launch.
Looks new, holds ground
- Starts with an audit of traffic, rankings and enquiries.
- Every old address is mapped to a new one.
- Pages that rank are kept and improved.
- Speed and mobile layout are targets, not extras.
- We watch rankings and errors for weeks after launch.
Six steps from the old site to the new one.
Each step ends with something you can see and approve.
- 1.
Audit what you have
Traffic by page, rankings, speed, enquiries, broken links and the pages nobody visits.
- 2.
Set the targets
Two or three numbers the new site must beat, agreed in writing.
- 3.
Design in Figma
Home page and key pages first, then the rest. You review on desktop and phone.
- 4.
Build and connect
Clean code, your content, forms, tracking and every integration you use.
- 5.
Map and test
Redirect map, mobile checks, speed checks and a full test before anything goes live.
- 6.
Launch and watch
We go live at a quiet hour, then watch rankings and errors and fix what appears.
Better layout, same strong pages.
We redesign the way people move through your site, not just the way it looks. Clearer menus, shorter forms, buttons that say what happens next, and pages that load fast on a mid-range phone.
- Clear first screen: what you do, who it is for, what to do next
- Menus and pages grouped the way buyers think
- Forms with fewer fields and better error messages
- Accessible colours, sizes and keyboard use
Everything that goes into a safe redesign.
One team handles design, build, redirects and checks, so nothing falls between people.
Content and page audit
Which pages earn traffic and which do not.
Design system
Colours, type and parts you can reuse.
Redirect map
No broken links, no lost rankings.
Speed and mobile
Fast on a phone, not just on a laptop.
Tracking kept intact
Your numbers carry on without a gap.
Handover
You can run it yourself.
Website redesign, explained plainly.
01When a redesign makes sense
A redesign is worth it when the site no longer matches the business, loads slowly, breaks on phones, or cannot be edited without a developer. It is not worth it just because the design looks a few years old. If the pages rank and the enquiries come in, a smaller set of fixes may do more for less.
02What we check before we start
- Which pages bring the most organic traffic and which keywords they rank for
- Which pages lead to enquiries, calls or sales
- How fast the site loads on a phone
- Which links from other sites point to which pages
- What the current site runs on, and whether it can be kept
03How we protect your search traffic
Search engines treat a new address as a new page. If an old page is removed without a redirect, its rankings go with it. We keep addresses where we can. Where an address has to change, we add a permanent redirect to the closest matching new page, and we test the full list before launch.
04Which technology we use
We choose the tool that fits the site, not the one we like most. Small brochure sites can run well on WordPress, Webflow or plain HTML and CSS. Shops often fit Shopify or WooCommerce. Larger sites and web apps may use React, Next.js, Vue, Nuxt or Laravel, with a headless CMS such as Payload, Strapi, Sanity or Contentful when the content team needs more control.
05How long it takes
A small site usually takes a few weeks. A larger site with many pages, languages or integrations takes longer. You get a written scope with dates before we start, and a change in scope is agreed before it is built.
Questions about website redesign.
Will a redesign hurt my Google rankings?
Not if it is planned. Rankings drop when old pages are removed or addresses change without redirects. We keep what ranks, map every old address to a new one and test before launch.
How long does a redesign take?
A small site usually takes a few weeks and a larger one takes a few months. You get dates in writing before we start.
Can you keep my current content?
Yes. We review it page by page. Strong pages are kept, weak ones are rewritten or merged, and we can write new content where there are gaps.
Do I need to change platform?
Not always. If your current platform can do the job we stay on it. If it is slow, hard to edit or insecure, we explain the options and the cost before you decide.
Will I be able to edit the new site myself?
Yes. We set it up so your team can change text, images and pages without a developer, and we record a short walkthrough.
What happens after launch?
We watch rankings, errors and speed for several weeks and fix problems as they appear. After that you can move to a monthly care plan or manage it yourself.
Tell us about your current website.
Share your address and what is not working. We reply within one working day with questions and a plan for the audit.
