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It’s no secret that everyone looks to earn the best possible ROI (Return On Investment). Getting money’s worth is what both individuals and businesses look for to strengthen and achieve their goals.
ROI is termed as a key performance indicator (KPI) that determines the success of your strategy and the profitability of your investment. The better the ROI, the better it will help you to make future business decisions.
Importance Of Website
Your website remains the most powerful marketing medium. A well-designed website by a top Web Design & Development Agency in India like Wireframes Digital, will function as your most powerful lead-generating and effective sales weapon that’s open twenty hours a day all through the year, to your existing and potential customers.
That is the reason why it needs to generate an impressive first-impression so that it can instantly influence the users and create the right picture about your company. A bad impression can instantly turn-off the users. A survey report has revealed that around 88% of the consumers had confirmed that they are minimal chances of their return to a website if it creates a bad experience.
That’s not all. It is also important to also investigate whether your existing website is generating high bounce rates meaning whether, users are coming to your site but leaving the site as soon as they arrive; low conversion rates meaning if the user-traffic is buying your products or services or not; and lower user-engagement with your site content and why not enough users are converting into leads.
But before we talk about what your website needs to have to earn more ROI, let us understand what is wrong with your existing website. To understand your website better, you need to…
Know Your Business Objectives
First and foremost, you need to be clear what your business objectives are and what objectives should you pursue to extract the best out of your website.
The objectives could range from getting your website to increase sales to generate leads; increase customer loyalty; minimize support costs; supplement your sales team; and so on.
Towards this end, you need to look at the design and usability of your website. The focus should not be just on looks but should also be on how to make your website more functional so that it can better serve the accomplishment of your business goals. With a clear understanding about your business goals, the whole of the website redesign process can better focus on the appropriate areas that greatly impact your business.
Learn Whether It’s Working Or Not
Your first approach should to be study whether your website is performing as per your expectations or not.
To get a clear picture, let an analytic tool like Google Analytics analyze your website. It will give you the data that will tell what the problem areas of your website are and also give you insights into wherefrom the user-traffic to your website is coming or what web pages of your site are generating high bounce rates. Then there are other tools like heat maps, etc, which will tell you how the users interact with your website.
The data thus collected will give you a precise idea whether your existing website should be left as it is; or needs to go in for a complete redesign and where the existing content needs to be overhauled, that is, where additions or deletions are needed to make it influential.
Know Your Audience
Knowing your target-audience, their preferences and aspirations is important. Around 20 percent of your customers in effect represent 80 percent of your revenue. This means you need to study those 20 percent who are your best customers, what their hopes and desires are from your website; and how your target-audience overall feel about and act with your website.
Once this is done, then the next step should be is to create buyer’s behavior chart and describe what kind of design would exactly pander to their sentiments.
Study And Know Your Competitors
Just analyzing your target-audience won’t do. You also need to study your competition, what makes them tick, and how their websites are playing a role in their growth and success.
Try to understand what the areas are that make them so good. Then try to work out what needs to be done to emulate the same or better them. Likewise, it is also essential to study the industry to which your business relates to and the verticals that do not directly act as competition to your business but only act as an inspiration.
Anlayze And Optimise Your Site Content
Content remains an important aspect of your website. With period of time, they become stale and outlive their utility value.
Identify areas of the content that must be updated to make them more relevant and appealing to the preferences of the 20 percent best customers. Either parts of the content needs to be removed or the existing content could do with some fresh additions or the whole content needs to be done away with and replaced by a whole lot fresh content that reflects the changing trends as well as your evolving business objectives.
It is important to note that design done by any Web Design & Development Agency in India or abroad, can work successfully only if the content is also working well. Both are co-related, and to ensure that they both complement the other well, it is vital to get the content optimized well for the search engines to acknowledge its usefulness.
Craft And Implement A Proper Website StrategyY
Just having a website is not an end in itself. You also need to have a proper website strategy in place if you’re looking to completely overhaul your website. Else it will not be possible to learn what and where exactly your business is going about.
A proper website strategy will effectively guide the whole site design project, and make every person on board the project understand their roles.
It is also vital to view your website as a long-term enterprise. As the Internet and its technology; and users aspirations constantly evolve, the need of the hour will be to adapt to the evolving trends. This will help your business to adapt to changes, and also open up newer areas of opportunities which needs to be analyzed, and explored.
Feedback from the right sources through surveys and questionnaires from your existing user-base, and periodic user testing vide A/B testing are also critical. They will help your team to understand what the users think about your website and also learn about site usability and user metric issues directly. This in turn will help to enhance your website’s engagement and performance levels; and earn quality returns in the bargain.
When you invest in a website, naturally you look to earn the maximum of ROI from it. A website is not meant for just building your profile, and your business, but is also meant for building your ROI.
Are you getting the ROI you look for from your website?
If ‘No’, then you can transform it into a reliable source of revenue by getting it professionally designed by Wireframes Digital, a leading Web Design & Development Agency in India.