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Healthy conversion rates results in high sales volume.
To facilitate healthy conversion rates and increase your customer base, it is vital for your business to consistently stay in touch with potential as well as existing customers. The more value your business can offer them, the more loyal they will be to your business. Maximizing customer’s value remains critical for every business.
But the challenge is how to attract and lure more customer-traffic to your website faster for free?
With all the competition around, just having a website is not sufficient. The need of the hour is to have a website that not only works to deliver the output you look for but also has all the ingredients that goes to make a website work to win over existing as well as potential customers.
This is where top Web Design & Development Agency in India, Wireframes Digital can play a key role.
By enlisting the expertise of leading Web Design & Development Agency in India, Wireframes Digital, your website will possess the requisite features underlined below to drive more traffic to it faster and for free.
Your website will have…
1. Device Friendly Capabilities
More net users today are always on their mobile devices, and most of the time, they look for relevant websites. In such a scenario, having a web design that is made for desktop makes no sense for the simple reason the website design will not be able to exactly fit-in within the mobile screen size.
The need of the hour is a website with a mobile-friendly design that is responsive, and browser cum device compatible. Such a site will ensure consistent cross-device user-experience while also reflecting your commitment to cater to people’s aspirations and desire to make their user-journey, as comfortable and enjoyable as possible.
A negative mobile user experience will not only leave behind a bad effect on your potential customers but will also create a bad impression with search engines, thereby affecting your website ranking in the SERPs. This in turn will make it harder for the potential customers to find your website in a Google search.
2. Impactful Design
A website’s design needs to reflect today’s trends and not that of a period that has gone by.
The design should be modern and updated in line with prevalent design trends and the aspirations of the people and what they look for. It should be easy to locate, simple to navigate, and quick to load, with a vibrant feel that creates the perfect user-experience, and makes the right impact.
3. Engaging Visuals
To complement your website design, your website should also have impact-making visuals in every web page. This will get the users interested and engage their attention, make an impact, and ensure a memorable user-experience.
For instance, if your business is engaged in selling products, your website must look different from your competitors. This can be done by ensuring each web page that showcases your product, possess not just the images of the product but also possess visuals that stimulates and engages the senses of the viewers and gets them hooked to the product. Such visuals also in a way highlight the difference between your product and those offered by your competitors, and will eventually, induce viewers to purchase them.
4. Easy to Navigate Menu
For a pleasant user-experience, a website must have an easy-to-navigate menu which is also simple and easy to follow and use. This will allow the users to quickly identify what they look for and how to get there.
A navigation menu can at times become quickly complicated and difficult to get to, if your website begins to include, more details, or links to the same destinations in different places within the website or within a web page; or includes several drop-down menus or an extra menu in a sidebar.
All of these will only make the potential customer feel confused, but will also make the user navigation process complicated.
Drop-down menus can be tremendously helpful, if they help a potential customer to easily navigate your website; is easy and quick to get to and access; and does not contain excess of tiered elements that otherwise can badly spoil the experience of a mobile user.
To put potential customer at ease, important web pages in the website can be made available with just a mere click from the website’s home page, and the remaining pages just needing two or three clicks.
A website should also allow a user to get back to its home page easily from whichever web pages they are presently engaged in; this will be especially beneficial considering the fact that a Google search in most cases, takes your site users to a page on your website other than the home page.
5. Customer Oriented Content
Customers will feel at ease if they can relate to the content in the website.
To put potential customers at ease instantly, ensure that your website has customer-oriented content. This can be done during its development stage by thinking of your website from a customer’s point of view and how as a customer you will see the content in a website.
The primary reason why potential customers visit a website is to find information that is of relevance to them, and that impacts their final decision-making process. So the content should be informative and engaging, that convinces them and builds trust in your products/services.
By ensuring website content from a customer’s perspective, they can also be kept engaged on the website longer, and eventually, help build trust and then a long-term relationship with your business.
6. SEO Friendly Reach
Even the best-of-its-kind designed websites will not have an effect, if potential customers are unable to find it on Google.
To make it prominent, visible, and easily found on Google, your website needs to be SEO-friendly. This will help it rank higher on the SERPs, and attract organic traffic.
Furthermore, ranking is generally based on relevance and authority. To make it relevant, your website can do with relevant content in not only the website but also in individual articles on various categories of a specific topic. Likewise, your website can gain authority, if it is of the right size, attracts sizeable user-traffic, and has a good number of well-established websites linked to it.
7. Call To Action Button
A website makes no sense if it is not able to convince potential customers to react and make known their decision immediately, when they’re still around on the website.
Every web page should include a powerful call-to-action button that is easily visible and recognizable, preferably above the fold (this way, potential customer users need not scroll the site to find the call-to-action button) as an enticement. It will give the potential customers a call to action, and encourage them eventually to take a certain action like signing-up for a service or buying a product, or downloading a white paper, or calling-up your sales team, all of which will benefit your business.
8. Testimonials Properly Aligned
Proper display of customer testimonials has the ability to positively influence user behavior. That’s because prospective customers will be anxious to learn what other customers have to say about your business and how they rate your products or services. The more positive the customer impressions, the more it will help your website win over prospective customers.
Ensure that the customer testimonials are genuine and authentic that exactly talks about the customer’s reflections about the status of your business, and experiences with it.
9. Contact Information Properly Placed
Display of contact information is vital to let your website users know where you are located and how you can be reached out to.
To make it easily and quickly visible to your potential customers, ensure that the contact information details comprising of your contact number and e mail id, or that of your sales / marketing team, preferably at the top of the home page, since that is where a user generally first sets eyes on. This will spare them from the effort of searching for your contact number or address needlessly, and will instead help them contact your team quickly.
Likewise, in the ‘Contact Us’ web page, there should be a contact form, and details about contact person’s phone number and email address; business working hours, and other relevant information that are of significance to the customers. Add to this, the page should also showcase Google Map with directions to your office address. Also, make sure that the customer will have sufficient options to get-in-touch with your business sources for varied reasons. For this, you can have a separate space listing contact details for general purposes, and contact details for marketing / sales purposes.
10. Free Newsletter
Want customers to know about the latest trends happening in your business and industry?
Then, keep them engaged with your newsletter offered for free.
The newsletter can cover everything from the latest products/services in the works, to what’s on the horizon in the future, and so on. Good, quality content with interesting images and visuals in the newsletter will get your potential as well as existing customers, more interested in your business; and eventually fuel more traffic to it.
11. Customer Survey Report
When your website is able to attract potential customers, why not allow them to give their opinions not only about your business and products/services, but also about your website and how their user-experiences were.
A short survey form can be included in the website, preferably with a call-to-action button in the form of ‘Your Opinion, Please’, clearly visible on top of the home page or product/service web page
The survey data can be later leveraged to build up your business profile or conduct industry research or measure the final customer-satisfaction ratio, giving you an insight into how your business and products/services are perceived by potential customers.
12. Social Sharing Button
Inclusion of button links to your business social media accounts in your website makes sense. It will enable your site visitors to not only become social followers but also share the social media content with others. This will help your business to not only reach out to potential customers and establish contact with them, but will also consolidate and build a wider presence of your business across digital channels for the user.
To reach out to more potential customers, your business information, inclusive of your website domain name, should also be promoted on social media networks as well. Today, social media networks like Facebook and LinkedIn have a mass customer base, across geographical boundaries. Many potential customers can often be found through such social media platforms.
The most popular social media platform, Facebook, is extensively used across the globe. Every Facebook user has an average of 229 friends. If you have launched your website or got it redesigned and launching a campaign to make it aware, then share it across Facebook as well as other social media platforms, wherein you have an active presence.
Finally, make sure that potential customers have a truly flawless user-experience; your website should not have intrusive and complex cookie options or pop-ups.
To drive more traffic to your website faster, you need to have a quality website. This is where top Web Design & Development Agency in India, Wireframes Digital comes in.
True to its status as the leading Web Design & Development Agency in India, Wireframes Digital has a strong team of incredibly skilled professional designers, developers, and marketers, who combine their knowledge and expertise to create exceptional website designs, and also strategies, all tailored to your business’s specific needs.
They can create a new website from the ground-up or redesign an old website altogether to give it a new energy and feel that will sync well with the aspirations and preferences of your potential and existing customers.
Connect with Wireframes Digital today. Team Wireframes Digital will only be too happy to discuss your needs.