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Why is SEO important for business? This is an important question. Nowadays, everything is going digital, and everybody searches on the internet for their needs; thanks to technology, it’s easy to find market and branding than before then. Why don’t you use it and earn maximum traffic to your page and then turn to business?
For faster growth and building a brand, you can use some tactics. That’s done through search engine optimization (SEO)
So search engine optimization has an essential role in driving the business. All the best digital marketing agencies in India, are providing the best services to their clients with a high return on investment.
Ultimately SEO is increasing the quality and quantity of traffic to your website organically.
Why is SEO important for business - Step by step
SEO consists of best practices and analytics to make the result better
1. Organic traffic
SEO helps earn organic traffic to your website according to the search query if your website is SEO friendly. It can reach through various methods. Google Analytics will give you the complete analyses of a site, for example, optimizing the content, focusing on keywords, etc.
2. Increased sales/services
If you do all the white hat practices well on your website, it increases search engine’s visibility, so people are clicking on the top results, maybe yours, then the more chance of sales or business occurs.
3. Brand Awareness
Even though all the paid results exist, SEO-friendly websites are a more powerful and effective method to generate brand building. SEO and brand awareness go hand in hand, and it is started to optimize landing pages which is more accessible and valuable, then people are responding to related sites efficiently.
4. Local listing
Local listing has a significant role without even a website, whether you are running an online business or an offline business. If your services are listed in Google my business, it is helpful for locals to get to know your benefits and a higher chance of turning them to a potential customer
5. Build faith and trust
SEO can build trust among customers than paid campaigns because search engine displays only the best result on top of SERP. It entirely depends on how qualitatively each site produces content. If you keep a regular update with customers, they may stick to your services more times.
SEO practices are less cost-effective than compared other digital marketing methods, and their long-lasting results save you money. Why is SEO important for business? This can be considered as the best answer to this one question
Best SEO practices are
1. On-page SEO
2. OFF page SEO
3. Technical SEO
We saw Why is SEO important for business. Doing all the SEO’s are hand in hand will reach your site on the top of the search engine resultant page.
1. On-page SEO
On page helps all the techniques included inside the particular website to rank in Search Resultant Page (SERP).
On-page optimization starts with the
Keyword research is one of the first steps you have to take when optimizing a site. The first and most important thing to keep in mind is that.
- High search Volume
- Low Difficulty
- Long-Tailed Keywords.
Meta Title And its Description
The meta title is the heading that appears in the SERP when you are searching for anything in the search engine page appearing in blue color
- Include Keywords
- It should be brief and descriptive
- Should be click-worthy, include powerful words like the top, most, etc.
- Character length between 55-60
Whereas in the case of Meta description, Character length should be 155-160, it should be the summary of that particular page.
Also, keep focus keyword in the 2% of the content, and word length should be high.
2. Off-Page SEO
Off-page SEO is all about link building .it is mainly of two types.
Providing a link from another website to your website
Links direct to another website from your website
When creating a link, you should be vigilant and consider the below points too
- Should link to high domain authority websites.
- The spam score of tying sites should always be down.
- Build connection according to the relevancy of the website.
3. Technical SEO
Technical SEO comes under the developer side. It focuses mainly
- . Website speed
Search engines fetch the content from high-speed websites only, so they focus on uploading embedded images and videos to keep better speed.
- Site structure
Keep a well-designed structure that is user-friendly and easy to navigate each webpage.
Doing all three types of SEOs will get the perfect result on the search engine’s page.