Everything gets done online today. Hence, it is not surprising that planning trips and journeys are much easier done online. People prefer that over a real travel agency. After all, who has the time to get dressed and go out to a travel agency? You could be sitting in your pajamas, typing a few words into the search engine. That’s enough to book a luxury tour package to Goa.
Statistics show that it is search engines like Google and Bing that drive over 93% of total web traffic. If you have a travel website, it should be optimized using travel SEO services, or more specifically SEO services for travel industry websites. This helps to showcase your agency when a potential traveller requests a query. SEO services for travel industry aim at optimizing your travel agency website from the root up. Subsequently, it becomes more visible to the search engine bots and your potential clients.
Search engines concentrate on providing user-centric results. So, you have to ensure your web page provides content that matches their interests and queries. This can be done using technical SEO audit services to assess the website. Adding high CPC travel keywords and SEO keywords for travel agency websites will also help.
Table of Contents
How do SEO Services for Travel Industry work?
It is quite hard to gain exposure for any website without strategic SEO optimization. Irrespective of whether it is related to travel or not. Attractive graphics, efficient navigation and responsiveness will be just futile if your travel website is not optimized. Use high CPC travel keywords and other travel SEO services for the best results.
Want to know how SEO services for travel industry websites can benefit you? Let your travel-related webpage shine in the long run. Here are a few benefits of travel SEO services.
- Improved website traffic.
- Visibility for various travel and tour packages.
- Rise in returns.
- Reduced client acquisition costs.
- Higher website ranking.
- Attracting interested client traffic.
How to Include Travel SEO Services in your Website?
It is not easy to choose SEO packages that uniquely cater to travel SEO services. You have to consider the audience demand, the search engine and the algorithm, which is constantly updated. We believe there are five critical aspects to SEO services for travel industry websites. They are,
- Word Count: You need to have enough words to give out relevant data. However, ensure that it is not so high that it can’t hold a reader’s attention. So around 1000 to 2000 words.
- Relevance of Information: Try not to force a sale on each page. Instead, concentrate on meeting user intent.
- Bulleted Lists: Did you know that pages that rank higher usually have bullet points? People prefer content in an easily readable and structured format.
- Internal Linking: Give your visitors a seamless browsing experience. Well placed and structured links help a great deal!
- Quality and Quantity of Images: Of course, people want to see pictures when they visit a website aimed at travel. But, use only authentic images of high quality.
What to Include in the SEO Package for your Page?
Before choosing which SEO services for travel industry websites will be the best fit for your page you have to consider certain things. If you are creating an SEO package for your travel website, we have something for you. A definitive guide to travel SEO services. Let’s make your journey to the top of search engine results pages a little easier.
1. Website Audit
If your travel website has been up and running for a while, you will definitely have an existing structure and numerous assets. The first step in optimizing your website will involve a website audit. This will also focus on a technical SEO audit service. This could help you find issues with your website. Faulty internal linking, duplicate content and so on are spotted.
These factors, along with a poor website structure, are what cause the most dip in website rankings. Moreover, they make you lose visitors or even pre-existing customers. Hence, the first step of travel SEO services for an existing page should definitely be a website audit. Don’t forget to include a technical SEO audit service too!
2. Technical SEO
As the previous point mentions, a technical SEO audit service is critical for effective SEO services for travel industry websites. Technical Search Engine Optimization refers to non-content related or technical SEO solutions. This includes speeding up the loading time, fixing server issues or resizing images to fit best. Mobile compatibility is also important. However, these are usually one-time fixes that help a lot in the long run.
3. Including High CPC Travel Keywords
SEO keywords for travel agency websites are often very similar to each other. At the same time, however, you have to consider your target demographic and the individual MO of your website. That is, whether it deals with luxury tour packages, basic travel assistance, voyages and cruises, economical trip planning or pilgrimages. Carefully analyze your needs before settling on high CPC travel keywords in your niche.
The travel SEO services you have used are more effective if you rank for specific keywords. For example, use ‘luxury travel packages for Goa’ rather than ‘Goa trip’. This will help attract visitors who have a higher chance of a conversion.
4. Analyzing Competition
Refer to other successful websites in your niche! This helps in understanding the positives of their website to incorporate into yours. This could involve anything. From the most relevant SEO keywords for travel agency websites to their images or tone of content, get inspired. Create inspired comprehensive SEO packages. In that, incorporate the best SEO services for travel industry websites you have identified in this way.
Note that we don’t endorse an exact replication of another successful website. On the other hand, we ask you to find inspiration and new ideas from them.
5. Link Building
Backlinks refer to incoming links. They work to serve as an approval of your content. From credible websites, it’s a recommendation for your content by others. Quality link building plays an important role in building up your credibility. It is an essential factor of travel SEO services.
Credible backlinks also assist your website to rank high on various search engine results pages.
6. Content Marketing
A great story has to be a part of travel SEO services, more so than most other niches online. Your website needs to have high-quality, relevant content. It should also cater to the queries of your target audience. Landing pages that tell a story without forcing a purchase after each sentence can keep up the visitor’s interest.
You also have to ensure at the same time that if a visitor is ready to purchase, that option should be easy to find. Make sure there are no errors in your content. That is to say, there shouldn’t be factual or language related errors.
7. PPC Advertising
Pay Per Click advertising or PPC, are paid ads that help in driving quick traffic to your website. PPC is a part of SEO services for travel industry that helps immensely in achieving short-term results. However, it can also be quite costly. We do recommend this method to increase your traffic. But also focus on and perfect other aspects of your site’s SEO for long-term and lasting results.
Embrace Travel SEO Services for your Website
In order to avoid redundancy and spamming practices, search engines constantly develop their algorithms. You need to alter your content accordingly to consistently rank higher in SERPs. You also have to accept that SEO does not provide overnight results. But, by following through with travel SEO services you will see a gradual and definite growth in your ranking.
Does it sound a bit complicated? Don’t worry, you can always consult an expert provider of SEO services for travel industry to assist you. Wireframes Digital is a specialized SEO Team. providing exclusive and tailored solutions. All your requirements when it comes to SEO services for travel industry websites will be met. Contact us now, via Email or phone.
