The answer is YES. Exactly it counts in the Google search ranking
As Google Algorithm changes, Link building has an inevitable role in ranking the webpage at the top of the search engine resultant page.
Links are simply telling that you are good from the mouth of others. It’s personal branding and reminds Google that if more people are talking about you are good, and then it preferably means it is good. And get higher ranks.
All of us are redirected to one website or web page while going through any blogs or content that happen through links.
Links are mainly of 2 types
# Outbound links
These are links directly to another website from your website. This was preferable to search more about or get in detail about the particular text or word.
# Inbound links
Inbound links are links providing a link from another website to your website. These are commonly known as backlinks.
Backlinks are more powerful tactics to gain domain authority, getting much traffic organically.
Does Page Rank as any role in Link Building?
It matters. Page ranks works based on the total number of incoming links to your website. Here quality and Quantity consider. How to grade you are building links in other sites, which helps make the rank better.
Back Link has a significant role in SEO practices, which is highly recommended to rank 1 in the SERP.
Essential things to keep in mind while building links
* Should outsource to high domain authority websites.
*Consider the spam score of a linking website; it should always be below.
*Build Link according to the relevance on the website. Don’t go for taking an entirely different subject rather than your website.
When building backlinks, it will be of two types. According to the passing of domain authority, it can be categorized as
1) Do-follow links
2) No-follow links
Do follow links
Do follow links are links in which domain authority is sharable. So the best practice of making links is a do-follow link that helps to rank higher, which will boost your website’s domain authority, thereby increasing your ranking position.
No, follow links
In no follow link domain authority is not sharable. It is primarily social media websites providing no-follow backlinks. No, follow links are directly not generate traffic to your website. People get to engage with that post when posting content on social media pages like Facebook, Twitter, Youtube, Instagram, etc. If they are very interested, then think about another related search then they will directly enter your site. Hence you get the organic traffic.
Both do-follow and no-follow link codes are identified in HTML code. In the case of no-follow links in the code, it is mentioned as rel= ‘no follow.’ This shows it is a no-follow link.
If it’s not mentioning anything, it’s considered a do-follow link.
Usually, India’s best digital marketing agency, especially in Mumbai, is doing creative practices in link building to get the top rank on the search result page.
The best strategies for building Backlinks are
1. Article Submission
Here you can target your domain name, keyword purposefully in posting content. In article submission, you should be well-written; it should be readable and in the prescribed format.
2. Guest posting or guest blogging
Many writers post relevant content with focus keywords and get backlink links from their websites. Expressing your ideas and producing knowledgeable content will make the domain high authority. It will also increase other websites’ audiences to reach yours.
3. Creative Content Writing
Creative content writing is the most demandable right now because it provides the user’s knowledge, service, and, of course, the joy of reading and promoting product and service. Keep in mind the audience every time. Think from the customer’s side also.
4. Social media presences
Small scale businesses also diverted to digital after the pandemic, so the social media pages Have a significant role in engaging with the customers. Even though it couldn’t be considered a backlink, it boosted customer engagements.
5. Forum commenting
You can answer any post or discussion on a particular website by signing up to their website. Keep in mind that it should be a highly authoritative domain. Forum commenting improves your reputation, especially if it matters to the public. You can make use of websites like ask.com for answers to questions.
6. Social Bookmarking
Social bookmarking is like an online store and organizing your web pages bookmark to earn traffic. Search Engines consider social bookmarking one of the best practices to get backlinks.
7. Directory Submissions
Directory submission is nothing but submitting your website URL to various platforms like Olx, quicker, Naukri, Indeed, etc., under a category. This helps the search engine analyze quickly, trigger out fastly, and be shown on the resultant page.
You can analyze your competitors and create backlinks with various tools like backlink checker, ubersuggest, etc.
Finally, link building is not an activity of a single day, and it is not an easy task. It takes time and keeps consistency in posting with creative content.
I hope these will help you to clear your doubts and your search for link building ends here.
I appreciate your patience.