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Search Engine Optimization or SEO is probably not a new term for you if you’re already here. But on the off chance you don’t, here is a simple explanation from our experts before we move on to how SEO works.
SEO is the process of optimizing the content, technical configuration, and link building of a website. This helps make the site more relevant and findable in various search engines. Once your site increases its organic ranking in this way, you will receive more traffic and leads.
How SEO Works?
SEO is a term born from the tendency of search engines to develop ranking factors that determine the relevancy of content against various searches. Search Engines use multiple factors to attain search results, and what SEO does is optimize these factors. For instance, Google alone uses more than 200 factors to generate their results, and an SEO strategy that satisfies all of them will make sure your site is positioned higher on the SERP.
However, in order to determine the best content for a particular search, it has to be crawled and indexed by the search engine. Crawling and indexing are two terms you need to know before learning how SEO works. Crawling is a process by which search engines discover and rediscover various web pages. This is done with the help of ‘spiders’ or ‘crawlers’ that use links to assess content. This makes internal linking as well as backlinking critical when it comes to SEO. Indexing, on the other hand, happens after crawling. Search engines store various web content via indexing and then display it in the search results for relevant queries. But spammy, duplicate or blocked pages almost never get indexed, so keep that in mind.
But that is not all to how SEO works out in the end. After the crawling and indexing processes, the search engine will also consider various other ranking factors. Some major ones considered are site speed, keywords placement, mobile friendliness and speed. The sad part is that you won’t really know which factors are considered since search engines do not publicize their ranking factors. But with a bit of educated guesswork, we can know how SEO works, even without fully knowing the ranking factors.
Based on the search engine’s analysis, your content might appear in organic search results, which means you can start bringing free and relevant traffic to your site!
3 SEO Pillars to remember
Taking the right steps to get a client’s brand or website found by searchers is the primary objective of any good digital marketer. To stay on top of the game, it is critical that you know how and in what ways SEO is evolving. Of course, you know how SEO works now, but a good marketer should be able to predict to an extent how SEO will work in the future. SEO is ever-evolving. But, luckily, there are 3 core pillars or components to SEO that can help you succeed, if worked right. The 3 constant pillars of search engine optimization are detailed below.
- Technical Optimization
Technical optimization can be considered as the backstage crew for SEO. While not related to the content, this process helps improve the overall effectiveness of other SEO measures. Off-page SEO tactics involve social networking, broken link building, commenting on forums, influencer outreach, brand mentions and more.
On-Page Optimization ensures that the content given on a particular website is relevant to its users. It also facilitates a great user experience where content is concerned. A major on-page optimization process is targeting the right keywords, and this can be done easily using content management systems. Other on-page optimization practices include optimizing metadata, increasing site speed, making site navigation easier and more.
As the name suggests, off-page optimization happens when you use activities outside the site to enhance the search engine rankings. One of the best ways to increase your site traffic through off-page methods is by creating quality backlinks. Backlinks can be obtained through practices such as social media marketing and guest posting.
Wireframes Digital: We Know How SEO Works
Our intensive process is not the only thing that keeps us the best SEO agency. We know how SEO works–inside out! An evaluation of your assets is only the first step in our hands-on approach. Our SEO experts can help you like no other. After all, if SEO is the thing you live and breathe then no other can beat you when it comes to securing success for your clients.
As a constant partner in this transparent process, you will be able to see exactly how we, as the best SEO agency in Mumbai, can make your website more impactful. But the reason you should choose us isn’t just all this. While many digital marketers claim to know how SEO works, we go a step further. We know how SEO works, why it works that way and what to do to make it work to the benefit of a client!