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A recent market survey has revealed that over 46 percent of searches in Google relate to a local business nearby. The majority of the local searches result in a purchase within 24 hours.
Is your website appearing prominently on Google for local searches?
If ‘no’, then its time you require an effective local SEO strategy crafted by the top SEO Agency in India, Wireframes Digital.
What Exactly Is Local Seo?
Local SEO refers to a search technique that gives preference to local entities in local search results. It ranks them higher than competing entities within the same region in Google. Now if yours is a local entity and comes under a specific geographic area then Google will give preference to your business in local search results. This will earn it more visibility.
Taking geographic details into account, local SEO adds it to a search engine listing. This will enable it to be found quickly and easily, when a search query is entered for a specific geographic area or region. For instance, searches that contain ‘near me’ are increasingly becoming popular. From 2017 to 2021, Google found searches relating to ‘grocery stores near me’ alone grow by a phenomenal 300%.
With more people today searching for business entities offering products and services that they are looking for, within their geographic area, local SEO is increasingly seen as a terrific engagement driver, by businesses around the world.
How Local Seo From Top Seo Agency In India Helps?
Local SEO services from a top SEO Agency in India like Wireframes Digital will help your business to
- Target those people who look for local businesses. Your business will get the benefit of a good local SEO strategy supplemented by local SEO tactics. This will work effectively to fuel more local-traffic to your website, and drive more customers to get in touch with your local business.
- Increase the flow of user-traffic to your website. Local search will enable your local entity to confidently compete with businesses bigger than yours or located outside India, to appear prominently and higher-up in search results. This will get more people to click your website.
- Reach out to a wider audience beyond geographical boundaries. Apart from the locals, there could be many more people within the local geographical boundary who don’t get to see local TV commercials or local newspaper ads, and who use the Internet to connect with local businesses. An effective local SEO strategy will help your website to be easily identified by them. This way, potential customers among them can be targeted effectively.
- Protect your reputation and prevent it from getting besmirched. Listing in popular online reviews like Google, Yelp, Olx, etc, will help in this regard. Later, local SEO strategy will help to cultivate people who read online reviews. This will give your business an opportunity to set right any bad reviews that may have been published online. In addition, it will also help to minimize the after-effects of damage to your reputation.
- Attract more people who use mobile to search for local entities. Most search for local services and products. A good local SEO strategy factoring in mobile searches will help your website earn a higher ranking position in the SERPs. The higher your website is ranked in the SERPs, the more it will be able to catch mobile searcher’s attention, and earn greater clicks.
- Supplement the efforts of local search marketing. Local search marketing also covers local directory marketing which has a higher conversion rate than other traditional advertising options. By listing your complete business details in the local online directories, local search marketing will work effectively to cultivate influence among people who read such details, into positive leads.
- Build credible links with businesses located nearby. Local SEO will allow your business to form an alliance with other local businesses. For instance, if your business is looking to promote its products and services with another likeminded business in the same neighborhood OR launch a coordinated marketing campaign with other local businesses, then local SEO will give preference to your business, and help it get listed higher-up locally. If other local businesses will get to know about it then their social media posts will mention your business or help your business earn referrals from their customers looking for the products sold by your business.
- Earn probable repeat customers. Repeat customers are a valuable asset. Local SEO can greatly help your business lure back more repeat customers. For instance, there could be some customers who come from far off places and require something from your business, staying in your neighborhood. They will look-up your business listing in local search results, on their mobiles, and get to find them easily. More such customers could likely come back again which will help your business to build long-term business relationships with them.
- Cultivate and build a solid community of local people and get them to support local businesses, in the name of ‘Shop Local’. Local SEO will enable yours or other such local businesses to be found more easily and higher-up in Google rankings. When more locals start patronizing local businesses and buy local made products and services then it will tremendously boost the local economy. This will also help local businesses earn sponsorship opportunities. If your business’ identity appears on a local cultural unit or sports team jersey, then your business will get to be recognized more, even beyond local geographic boundaries.
- Attract more local reviews. Generally, locals love to recommend a good business online and when your local business happens to be one among them then they will recommend your business. When other people search for a business and see that the locals have recommended it then they’re likely to do business with yours or shop at it. Another positive is when a customer puts up a review through your Google Business Account about your business, and you immediately respond to it, then it will give a terrific boost to your SEO ranking.
- Appear in Google’s 3-Pack. As per a report survey, Google’s 3-Pack appears in 93% of the searches with local intent in the top spot ranking. When it mentions the first three listings that best matches your search, then it will tremendously benefit your business. In case, you want to see if your business ranks in the top three slots, then you can type wordings related to your business. This will give you the answer that you seek.
- Stay more competitive with like-minded businesses. For instance, if a person in your neighborhood conducts a mobile search for your products or services, then local SEO will enable your business to show higher-up in the search results along with nearby competing businesses. As a result of this, your website will stand to earn more CTRs.
Though local SEO is crucial for optimizing your website and helping it rank higher in Google, it is also essential your website has a local flavor to it.
How To Get Local Seo Work Even Better?
Local SEO from a top SEO Agency in India like Wireframes Digital will work even more effectively if your website
- Has a location page of local branches, if any. The location pages should have proper details of your business name, address, contact numbers, work and contact timings, routes to your business, testimonials from satisfied clients, and promotional offers, if any. It would be even better if there is a separate ‘About Us’ page for the branch, with a Google Map on the location page. This will help your website garner more clicks and more traffic flow.
- Has local content that speaks about local industry news or any local topics of significance to local audience. For instance, if your business is trying to attract other businesses for a tie-up or influential sources to become a franchisee, then your website can have a resource page with relevant details and a Google Map of the location. This will get them familiar with the area; your business office is located in. The website can also have details of local events of interest on a separate page. Google will recognize this and reward your website with a higher ranking on SERPs. It will also attract more clicks for your website.
- Is mobile-friendly. Local searches are most common among mobile searches. More than 60 percent of the searches on mobile relate to local searches, ranging from search for contact details to local reviews, etc. According to Google, ‘Near Me’ is among the most popular local searches.
- Earn credible inbound links with quality guest postings or scholarships that have relevance and authority. Inbound links possess tremendous power to influence local SEO, because they have the ability to convince Google about the legitimacy of your local business. They also help in increasing the domain authority of your website.
For your website to consistently show up for relevant searches in your area, and get noticed, it is important to maintain accurate business information in ‘Google My Business’ (GMB). This will help your website to earn higher position on the SERPs and better visibility.
It is important your local business participates in local community events like NGO meets or partnership with a non-profit organization on a campaign or just making a presence as an authority in your line of business in local media. This will earn limelight for your local business; garner positive media coverage; build brand awareness; and attract more inbound links to your website.
To get the best out of local SEO, you need the expertise of a top SEO Agency in India. This will help generate more awareness about your business in your local community and also enable the locals find your business, easily and swiftly. When that happens, your website is likely to attract more traffic, leads, and eventually sales.
Local SEO will greatly help to highlight the local significance of your web pages to Google.
For the best local SEO services in India, look no further than iBrand0X, a leading SEO Agency in India like Wireframes Digital.
The team at Wireframes Digital not only covers all aspects of local SEO but also offer services that are relevant like local link building, website optimization, local citations, Google My Business, etc. Leveraging the most sophisticated techniques, tools, and strategies, they can greatly enhance your local presence online.