What if I were to tell you that you can get more visitors on your website just by changing the words you use on your website. Sounds crazy right? But it is possible, by using SEO techniques.
What is SEO? How does it work?
In this blog, we will try to avoid jargon as much as possible. SEO an abbreviation for the term Search Engine Optimization. Before we go chasing the definition or how it works, let us try and put it in layman language. What is a search engine?
A search engine is a web-tool that allows us to look up for information on the World Wide Web with the help of the internet, e.g. Google, Yahoo! or Bing. Optimization means enhancing something to its full capacity. Now let us understand what does, okay? SEO is a process of beautifying your website and its content so that your website becomes search engine friendly.
A search engine friendly content helps in placing your website in the initial search pages. Which allows visitors to see your website first and increase web traffic. In other words, making changes to the website and its content in such a manner that the search engines recognises your website first and places your website in the first few pages so that you get footfall on your website.
As per Wikipedia “SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement.” Let’s say you have a website that sells English coaching. Now hundreds of websites sell the same product, what guarantee visitors will view your product and website first? To get your product to the right audience, you need to revamp your website and its content in a fashion that your website reflects on topmost pages for visitors who are looking for English coaching.
“If you are not on the first page of the search engine, then you do not exist at all for the customers!”
Now imagine having a website but having no visitors. What use is that website to your business? Why is SEO important? Here is why:
1. Increases the visibility of your website
2. High website leads generation
3. Aids to higher ROI
4. Reaching out to the target audience
5. Increase in engagement with relevant customersI hope this blog has helped you understand SEO. But you can always learn more! Sign up for our newsletters and get a chance to win a free 20-minute SEO consultation with our expert. Sign up here to increase the footfall on your website and its search engine page ranking. Also, read more on how CoViD-19 will bring change here.