Email Marketing is the promotion of your services and products via emails, right? That’s one of the purposes of email marketing; however, email marketing has more to offer than just promoting your services and product.
Email Marketing campaign in 2020 has proven to be one of the most effective Digital Marketing Strategies. We all love it when we get something personalized and custom made for us, don’t we? It is the same when you send out an email to a customer.
Sending out an email which is personalized and tailor-made for a customer, ought to make the conversation impressive.
Email Marketing is one of the most effective techniques which leaves a lasting and a positive impact on the customers. Whether it is turning prospects into loyal customers, or bonding with the existing customer, email marketing helps to create a bond.
“Email marketing Campaign in 2020 can create customers for lifetime”
Now that we have understood the purpose of Email Marketing, let us find out what Email Marketing has to offer you us. Here are the Top 10 Reasons to Invest in Email Marketing Campaign:
1. Allows you to create a personal connection and positive impression.
Emails are extremely personal; so you get to communicate with customers 1:1, directly. When you make a conversation a personalized manner it helps you to make a positive impression.
2. It is a big-time money saver
Of course, Email Marketing has some cost involved but not as much as the other mainstream marketing tools. There are no printing charges or postage charges. You do not have to pay a penny to send an email; it is free! Unlike other methods which cost a fortune. If you look at the ROI, it is high considering the investment cost is much lesser than other methods.
3. You can reach a large number of audience.
Social Media platforms like Facebook and Instagram seem to make an impression of the best channels of promotion due to their large number of users. However, statistics prove that there are more email accounts than there are social media accounts. This indicates that you will be able to reach a large number of audiences with the help of email
4. Quantify and track your campaign
Many of the Email Marketing Softwares have facilities to track your progress. You can measure the success of the campaign with the help of these facilities. If the goals that are set are not archived you can make a change to strategy almost instantly
5. Saves you time
Setting up an Email Marketing Campaign is convenient as the software is automated. The system itself tracks and monitors the progress. Time is money they say; saved time = more money
We have already established the fact that emails are a personal and direct way of communication. Since we can communicate with customers and prospects directly the impact created is much more powerful
7. Allows you to convey relevant and useful information
Emails are used to send relevant information to the recipient. You can send attachments and link on them too. You can keep your customers well informed; this gives you an edge over others. It also makes the customer put their trust in you.
8. Expedites Content Marketing
Content Marketing is one of the topmost choices when it comes to Digital Marketing. Email marketing accelerates the techniques with SEO friendly Keywords and Content. Read more about Content Marketing here
9. Strengthens your brand awareness
Brand awareness means the ability of a customer to recollect and identify a brand in different circumstances. With emails, you can circulate beneficial information which encourages them to not only recognise you but, positively influence their purchasing pattern as well.
10. Converting leads into sales
We just read that Email Marketing impacts prospects and customers in a positive manner, which also influences there purchasing decisions. Emails can successfully convert your hot leads into a loyal customer if it’s done it the right manner
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