I am sure that we have all heard the phrase “Content is King” and it is the absolute truth. Content marketing is a well-planned technique to boost your product, attract new consumers, and retain the existing ones, by creating, publishing, and circulating content that adds value to the target audiences’ experience. For a good ranking on the search engine pages, you need content that is relevant content, content that of supreme quality and most importantly content that is unique
Providing existing and potential customer with details that would help make them make an informed decision works better than shoving advertisements of your product or service to their face. Running campaigns that are rich in content allows you to accomplish your set goals in the most cost-effective and resourceful manner.
Be prepared to lose business if you don’t make use of content-driven strategies to its full potential
Let’s find out the top 10 benefits of content marketing:
1. Increase Brand Awareness.
A customer will not purchase a product unless they have a certain amount of awareness about it. Brand awareness means the ability of a customer to recall and recognize a brand in various conditions. Brand awareness influences decision-making while purchasing a product. Content marketing increases brand awareness as it circulates useful information about the product.
2. Faster Sales and Inexpensive Conversions.
With the help of content marketing you can convey relevant and useful information to the prospects. It will help you increase your sales as well as conversion rates.
3. Generate hot and qualified leads.
You will be able to drive the right kind of audience to your website, which will result in generating hot and qualified leads.
4. Measure your campaigns.
Imagine investing hell lot of money and not knowing what is the outcome of your investment is. Sounds frustrating right? But content marketing allows you to measure the success of the campaign. Not only does it allow you to measure success, but it lets you adjust your strategy if the existing one doesn’t work for you.
5. Attracts more traffic to the website.
Usage of the right keywords enables you to attract customers to your website. Remember, if you are not visible to the customers’ eyes then you don’t exist for the customer at all.
6. Higher search engine rankings.
You have read it above; if you are not visible to the customers’ eyes then you do not exist at all. If you do not appear on the first page of the search engine page then you’re losing the race. It is imperative to have a high search engine ranking to stay in business.
7. Helps you build an email list.
Emails are personal; hence they are the best way to maintain a good relationship with the customers.
8. Helps you maintain reputation management.
What people think you as a brand is extremely important. It plays a big role in the business, as it influences customer behaviour towards your brand. Hence, it is necessary to maintain a good reputation and content marketing helps you do so
9. Time saver.
I do not need to tell you, you already know that time is money. The more time you save the more money you make. Content marketing allows you to focus on other aspects that require attention. Content marketing helps you with time management as well.
10. Increase Brand Loyalty
Brand loyalty means the tendency and patterns of a customer to purchase a product of a certain brand over other brands receptivity. The consumer must associate with your brand positively to increase brand loyalty. Content marketing allows you to have a positive brand image.
Did you use Instagram for a while, but have just a handful of followers to show for it? Do you ever get comments and likes about your photographs? If so, these tips will help you steam through the plateau and build a profile of Instagram to wow your audience.
Follow this 10 tips to be famous in Instagram
1. Just use the best pictures
Look at the people you’re watching on Instagram. Whether they’re friends, celebrities or more realistic Instagram accounts, you just follow them because you love their pictures. So put yourself in the shoes of your fans, and share the images that you, yourself, love with them.
When people land on your Instagram account, your smartphone photography skills will blur them away. This won’t happen when you just share the best shots on the Facebook profile.
It doesn’t mean that all those impromptu selfies and less-polished pictures will avoid publishing. Instagram has a new feature (gradually rolling out to everyone) that allows you to share only some of your posts to your list of “Close Friends,” which should generally consist of your friends and family. Upon logging in, you can manage your list by clicking on the Star icon at the top of your profile.
This doesn’t show on your public profile when you upload a photo to your Close friends list and you don’t have to worry about it tainting the rest of your Instagram portfolio.
2. Choose a Niche
If you are trying to get more followers from Instagram, you are likely to be searching for some sort of follower. If you are traveling a lot, you are going to want to cater to other travelers. If you’re a foodie, you want to share your food journeys with other foodies. And keep that in mind still.
Make sure your “ideal follower” will find every photo you upload interesting. For example, take Sorelle Amore, (see below). She is the unquestioned “advanced selfie” queen. People are following her page because they enjoy what they see and know that her profile (probably) will continue to produce pictures in the same
One of the key reasons people unfollow accounts on Instagram is that they just don’t agree with the images being posted, so be careful not to fall into that trap.
The travel industry is one of the largest industries in the world, and is estimated to hit approximately $818B by 2020. Young travelers not only love to travel but also want to share their social media experiences.
Only imagine: 60 percent of travelers (and 97 percent of Millennial travelers) share their travel pictures on social media, 87 percent use social media for travel inspiration, 40 percent of consumers under 33 favor ‘Instagrammability’ of the future destination when making vacation choices.
In other words, Instagram gives people who want to become travel bloggers more chances. If you’re a traveling enthusiast, Instagram provides several ways to make money.
Let’s take for example the blog Saltinourhair. This couple travels together around the world and makes a living by writing travel blogs, designing travel images for brands and making travel videos on their YouTube channel.
Source: @saltinourhair on Instagram
With a coherent and eye-catching stream from Instagram, there is no denying the couple knows how to take beautiful images. Hannah and Nick promote their picture filters on platform to monetize (Promo code: SALTYSALE – refer below link) their Instagram:
Social media has a major impact on the beauty industry: 65% of teenagers are now finding and purchasing beauty products through social media and influencers, so it is no wonder that 96% of beauty brands are on Instagram.
Digital users look for tips on fashion, makeup hacks, and product reviews before making buying decisions. Therefore, this segment provides brands and influencers many opportunities to spread the word about their products, interact with target markets, and improve ecommerce sales.
Influencers like Huda Kattan are carrying on the website an army of loyal followers. This Iraqi-American makeup artist, beauty blogger, and businessman has 39.3 million Instagram followers, so Huda is promoting her beauty brand on the platform:
Once Instagram introduced its latest IGTV feature in 2018, users gained another opportunity to build and view long-form in-app videos. It also gave the beauty industry another chance to share the platform’s makeup tips and product reviews. Huda Kattan also uses IGTV to share her reviews and hacks on beauty and her views reach 3.7 million views:
3. Have your own beauty
People also follow Instagram accounts because they love the account’s aesthetic. They love the theme of the uploaded images. Whether you regularly change your filters, switch between color and black and white, or mess around with various types day in day out, you cannot have this appeal.
So, take some time to work out your own aesthetics. Sanjyot Keer unintentionally focuses heavily on harmony and pastel colours. Food stories stick to dubious food and interior styling (see below).
International pop star Katy Perry sits 20th (although she still has one of Twitter’s most followed accounts).
Her page is mainly clips of her appearances, as well as music videos, selfies and photos of general life. Often, she holds Story Highlights collections of her trips to locations around the world.
It does not mean that you are permanently locked into this shape. You are (obviously) free to create your aesthetic photography as you wish. Yet having a recognizable, fairly consistent style can be a huge help when it comes to getting people to follow you on Instagram.
On Instagram, we now reach out to our most followed human: the great soccer star, Cristiano Ronaldo. Forward for Juventus and captain for the Portuguese national team, he’s one of the world’s best known footballers.
Dwayne’s ‘The Rock’ Johnson is our one and only Wrestler in the top 20.
WWE star and now world-renowned director, he takes 4th spot.
On his page, not many surprises – there are plenty of shots from shooting, pictures of him in the gym, and updates about his family.
Musician and actor Selena Gomez is a frequent fixture in the most liked Instagram posts list.
Her page is the standard selfies pop star fare, herself at events, photos of her friends, but it also contains a couple of political posts about issues like women’s rights.
4. Use Hashtags Wisely
The use of hashtags is one of the key ways to get more people to see your images and videos (and potentially engage with them). Instagram restricts to 30 the amount of hashtags that you can use at every post. And while there is some talk about how many hashtags you can really use, there is no accurate response to that.
This doesn’t seem to have any adverse consequences using all 30 so knock yourself out.
When choosing which hashtags to use, avoid such super-popular ones as # love or # instagood. They are simply too large to be of any use.
Alternatively, keep the hashtags you selected highly important to your interests. Start typing a hashtag into your caption to do this, and It will recommend alternatives that could work well for that subject. Don’t however slip into the lazy pit of spending the time using the same hashtags. Customize them to your photo subjects and you can meet many more people.
5. Don’t post too many times
You don’t have a lot of people to bother because you don’t have any followers by sharing so many pictures continuously. But don’t inundate them with too many posts per day as soon as your followers start to expand.
Looking at the numbers for my client’s accounts, I would recommend that no more than four pictures or videos be shared within 24 hours.
And please do not forget: fan them out! Don’t post all your pictures straight away. To help you do this, you can save posts inside Instagram (on Android) ready to be published as drafts. Preview software is a more sophisticated way of doing this and can be found on both iOS and Android.
Additionally, you may want to use a service like Later or Buffer to schedule posts ahead of time. You should be able to repost on Instagram, too.
6. Interact With Your Community
Note, Instagram is not only a blogging website but a social network. And you have to incorporate yourself into your Instagram community to really succeed.
At the very least, this means reacting to feedback you get on your blogs, and tagging individuals and locations in, or similar to, your images. We will receive a message on that in exchange.
When you want to take your Instagramming even more seriously, then you will need to take your engagement to the next point.
A easy way to do so is to follow the hashtags that are important to your niche in Instagram. Then some pictures that are tagged with those hashtags should appear in your list. Spend some time leaving valuable comments on these posts, and admire the profiles that follow. That will help you get on other people’s radar in your niche.
So if you have the inclination, then consider trying out the My Instagram Strategy for 2020 (EXPOSED!) from Vanessa Lau (100% Free) | Become an Instagram Influencer!. This is where you leave your 2 cents (not spam) on top nine posts per day, with 10 related hashtags. You’ll soon become a serious part of your culture. More on this can be found in the video below.
7. Use Instagram Stories
Instagram Stories have rapidly become a central part of the site and can be a great way to develop the community’s trust and dedication. To make your Instagram stories more engaging we recommend these tips. Don’t forget the apps that will make your stories more stunning!
The thing to remember here is that Stories are an perfect way to share more immersive, unpolished content (both video and images) that can provide a “behind-the-scenes” peek at everything you’re posting on your main profile.
Another advantage is that individual Stories will include links to your website. For your key Instagram videos, this is something you can’t do, and it’s one of the few ways to push your Instagram fans elsewhere.
8. Add several images
If during a shoot you shot a variety of photos, you might want to publish them as a multi-image post, rather than as a lot of individual posts. Multi-image posts (using a single caption) will contain up to 10 images. Users can swipe from left to right through them, before continuing to scroll through their feed.
The reason for this is that in one single post you can say a more detailed story. This could show snippets to your main image at the back of the scenes, or several angles to a single location or subject.
This is much better than pepper-spraying your profile with lots of shots that could all look very similar, as they’re all the same subject.
9. Include action calls
IIf you are still searching for more feedback on Instagram, don’t be afraid to ask. Ask a question in the caption as was done by adventurer Alastair Humphreys in the post below.
Ask people if they really like the picture, if they do. Begin a debate. Suggestions Order. This approach works to get more feedback on blog posts, as well as on Facebook and Twitter interactions, and it works on Instagram almost as well.
10. Take Your Editing to the Next Level
When you want to stand out even more, editing your images using a particular photo-editing program is another perfect way to do so. The editing capabilities of Instagram may have been amazing back in the day but there are far better choices right now out there. We’ve included all of these in our lists of Android’s best photo editing apps, and the best iPhone photo editing apps.
Become Maestro of Instagram!
After following any or all of the tips listed here, you ‘re not only going to build a much more appealing profile, but you’re also going to become a real member of your own Instagram group, and you may even find yourself making money on Instagram.
Keep up with all of this, and you’ll see your brand slowly solidify and your fans and engagement grow so you can meet even more people and become an Instagram maestro. In the meantime, make sure to get Instagram checked.
Regular or Traditional Advertising has its own benefits, and most business people know it. They have used it and can easily fathom what the outcomes will be. Moving from Traditional to Digital is a critical task, though. Be that as it may, this doesn’t simply incorporate the creation and calculating endeavors. It additionally includes changing the whole disposition as a whole.
People understand that the world, in general, is fantastically adaptable at this point. Additionally, individuals have dealt with going through various hours consistently on social stages.
This is the reason why Digital Marketing is better since Traditional Marketing places a significantly more generous weight on the business.
How WireFrames, a Digital Marketing agency in Mumbai, can be of assistance?
WireFramesDigital is a rising digital marketing agency in Mumbai that centers on developing your business effectively with web-based advertising administrations, email marketing, and content management. Furthermore, WireFramesDigital’s SEO services in Mumbai are highly recognizable and useful, as well.
With the help of WireFramesdigital’s SEO services in Mumbai, you can easily cater to your audience and effortlessly attract more customers. Regardless of whether you need to expand changes or traffic to your site, look no further.
WireFrames digtial can assist you with structuring an effective plan that can help you with achieving your goals.
Particular Merits Attainable Via Digital Marketing
With the help of WireFrames (Digital Marketing Agency in Mumbai), you can expect other services as well. Some of the services are as under:
Geological Extension Achievable With the Help of Digital Marketing
Growing to another geographical terrain with the assistance of traditional marketing is no easy task, especially due to its cost. Advanced promoting; however, with the support of WireFrames, an upcoming digital marketing agency in Mumbai, can assist you with moving to a new area with no difficulties whatsoever. You can adapt according to your scope and kind of crowd. The promotion of any product can be set up in moments and can carry on with other work with ease.
Smaller and standard organizations aren’t always able to spend tons of cash on advertising. In any case, the goal is to contact the most exceptional individuals with the most reduced conceivable expense.
A one-time TV advertisement containing barely forty seconds of coverage may cost businesses a fortune. Even if these ads had appeared at an ordinary time during the day, the cost wouldn’t differ significantly.
A private company doesn’t have that measure of cash. Indeed, even the print advertisements and boards cost a ton. With this kept in mind, WireFramesDigital, through digital promotions, can appeal to and reach a more super-focused crowd at a much lower cost.
Most organizations have asserted that they are getting significant reserve funds by utilizing digital marketing techniques to advance their items and administrations. Hence, Wireframes can prove to be a lifesaver.
With the help of WireFrames Digital Marketing services, you can spend as much as you need and be in full control of your financial plan.
With the support of WireFramesDigital, electronic promoting assists with producing higher salaries compared to conventional advertising networks. Most businesses utilizing Digital Marketing strategies will have improved chances of growing both their workforce and business. Additionally, with a steadier flow of increasing revenue, you can work on attracting more customers as well.
Entirely Focused On Your Crowd
On the off chance that you need to focus on an individual aged over 20, who are keen on sports, living in Delhi, and recently drew in, you can focus on him. This is the gracefulness of Digital Marketing. In more straightforward terms, you can find out what your potential customers like and adjust your supply of goods accordingly.
Computerized promoting promotes advertising continuously. It suggests that the offers and promoting messages can be changed subject to exercises taken by people. A business can re-try offers continuously and offer people decisively what they need.
This won’t simply increase shopper reliability yet, additionally convey additional pay to the organization.
With the help of WireFramesDigital, computerized advertising brings a consistent progression of focused on your business’s site. With outdated promoting, you will not be able to concentrate on your customers as clearly as advertising digitally.
Social Media Management
Nowadays, it shouldn’t be surprising that most people go to internet-based platforms when settling on a buying choice. Whether it’s as simple as buying groceries or either buying a new car, people tend to look online.
You can utilize advanced showcasing administrations such as WireFramesDigital, a digital marketing agency in Mumbai, for promoting and advertising via web-based networking media for your potential benefit.
Construct brand mindfulness, client devotion, and customer fulfillment with a critical and custom system from WireFramesDigital.
WireFrame’s SEO services in Mumbai (Search Engine Optimization)
The majority of organizations put a large portion of their resources into site design improvement. With the help of WireFramesDigital’s SEO services in Mumbai, your organization can hope for a serious edge in indexed lists on web crawlers like Google and Bing. Moreover, you can get a custom plan adaptable to your business through our site with ease.
Digital Marketing amidst the Covid-19 pandemic
The Corona virus or Covid-19 has driven organizations to reevaluate their advertising spending plan for the coming years. Amidst the pandemic, organizations have started to test out another technique and distribute their current promoting spending plan to web-based advertising.
The most favorable position of advanced or internet showcasing is that it very well may be applied all around, and its outcomes are quantifiable.
It is recommended to patch up your current showcasing efforts or conceptualize new ones. There is an extraordinary chance to be discovered on the web and develop your organizations online.
Concentrating on your endeavors on computerized promoting in the wake of the Corona virus episode will give you an upper hand over your rivals who may not rush to respond.
Digital showcasing is currently more significant than at any time nowadays since the same numbers of individuals are self-detaching. Thus, they will be hungry for content.
With individuals sitting on their PCs, telephones, and tablets expending on the web content, interest for web-based publicizing and Ecommerce is probably going to develop because of individuals dodging physical exchanges.
If you need to have an effect on your online reach through computerized advertising, right now is an ideal opportunity. Moreover, since nearly everything has shifted to a digital platform, WireFramesdigital can be of help and can assist you in expanding your business. It’s now or never