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The number of internet users in India is projected to reach 974.86 million in 2025. As more organizations and individuals go digital, the Digital Marketing sector will simultaneously witness double-digit growth.
Since the launch of ‘Digital India’ program on 1st July, 2015 by the Government of India, the usage of digital platforms has been consistently rising. Market analysts believe that this will spur the GDP growth to US$ 1 trillion by 2025; and at the same time, also rev-up the overall Digital Marketing ecosystem in India; fuel employment generation; improve labor productivity; energize growth in the business sector; and finally, drive increase in revenue for the Government of India.
Add to this, the Indian population using the Internet will keep growing at an annual rate of over 5 percent and likewise, the number of social media users by 10 percent. The average Indian like elsewhere is spending 3.5 hours on mobile looking-up and using the Internet.
All of these make it clear that Digital Marketing is the way to go for businesses looking to grab more eyeballs and grow their business. It will also make it clear that your business will also need a Digital Marketing Agency in India to help connect with its target-audience and grow.
HOW TO CHOOSE?
When you look to choose the best Digital Marketing Agency in Thane or any other location in India make sure you
KNOW WHAT YOU WANT & WHAT’S YOUR BUDGET
Too often, certain businesses make the cardinal sin of not knowing what they want and whether their budget is sufficient enough to help cater to their requirements.
Generally, the requirements for digital marketing vary from business to business and company to company. Bearing this in mind, your business should be clear about its requirements and the budgetary allocation for meeting the same.
Before embarking on the mission to choose a Digital Marketing Agency in India or elsewhere, know what your business goals are with regard to its online presence; whether you’re planning to outsource the whole of digital marketing works to a digital marketing agency or splitting it between your in-house team and the outsourced digital marketing agency; and how much of budget needs to be set aside for meeting digital marketing requirements.
LOOK IF THE AGENCY OFFERS FRESH IDEAS
Too often, Digital Marketing Agencies offer the same old set of ideas and concepts’ coated in different styles; or lifting other agencies ideas and concepts and using them as their own.
With more than 5.6 billion internet users around the globe, digital marketing agencies will be keen to peddle their wares and parrot their capabilities as superior to others of their kind. In many cases, rip-offs were swiftly spotted and brought to notice, thanks to wide internet access and the availability of several quality plagiarism digital tools.
Hence, look for a digital marketing agency in India that offers a different and unique set of ideas and approach for your digital marketing campaigns. This will help to set the right tone for your digital marketing campaigns and generate the right impact for them.
CHECK If THE AGENCY IS TRANSPARENT IN DEALINGS
Clear and complete transparency is important. Lack of it has been a common complaint from many businesses and organizations.
Some of them found themselves at the wrong end after choosing a digital marketing agency in India. They realized later that they had made the wrong choice and that the selected choice is shady in its dealings with little or no transparency.
To stay safe and on the right side, you should look-up the agency’s profile and website to check if it contains the right set of information that matters. In case, the information provided are rather unimpressive like vague contact details; services at dead-cheap rates coated with handsome discounts and freebies; or extravagant background details, then it’s clear that the agency is hiding something and not providing the correct details.
Aside from this, interact with such an agency’s clients and partners, if any, and find out their views about the agency and how their investment in the agency and overall experience has been. Finally, ask the agency you’re looking to hire for a meet, and if given, demand full details that discloses the agency’s background and nature of working.
When you select an agency, you need to feel convinced and ensure that such an agency will hold regular meets; provide detailed reports about what they have done; are clear about your requirement; and provide updates from time to time on what exactly is happening and what is the overall progress.
LOOK-UP AGENCY’S CLIENTELE LIST & TESTIMONIALS
Knowing about the agency’s clientele is critical. Look-up their clientele list for this will help you know who has done business with the agency. If there is no clientele list mentioned on the agency’s website, then it is a cause for concern.
Once you know the agency’s clients, get in touch with them. They will give you an insight into how their experience has been with the agency and what they think of it as their digital partner. Aside from this, look-up client testimonials in the agency’s website and check what they have to say about their experiences.
But remember that there could be digital marketing agencies in India who are new to the field; or have lost on several orders due to circumstances beyond their control; or have not fulfilled some orders due to certain reasons. Such agencies could in reality be quality and reliable agencies. So, cross-check before you make your decision.
LOOK INTO THE AGENCY’S REPUTATION & CREDIBILITY LEVEL
Online business marketplace is flourishing not just in India but also across the globe. As a result, several digital marketing agencies exist in India and elsewhere; and likewise, several new ones are coming-up every other day in India and elsewhere.
When the market conditions are good, several entities will emerge and proclaim that what they offer is the best of its kind. Here is where you need to play your cards well and know not all of them genuinely provide that and instead are more keen to cash in on the boom and make hay while the sun shines. Also, at such times, shady and fly-by-the-night operators will enter the market and exploit the desperation of businesses for their own ends. There have been many cases of unscrupulous digital marketing agencies in India exploiting gullible businesses and fleecing them eventually without providing them what they wanted.
Hence, make sure to look-up the agency’s reputation and credibility. There are many ways to do the same. One way is to go through the agency’s website and look-up online reviews and testimonials, and find out if they really are genuine or not. Over-hyped or extravagant reviews and testimonials are a giveaway in this regard.
Another way to find out is check-up the agency’s client references. Then get in touch with them and find about their experiences with the agency; and how their ROI has been. No genuine clients will over-hype their experience because they value their investments. If their investment has not been worth it, they will tell it frankly.
There also could be instances of orders not being fulfilled by the agency. Good agencies will be frank enough to admit them and explain what went wrong. They are generally comfortable to talk about their failures. So, interact with such agencies and get into discussion about their failures and successes in depth.
ENSURE THAT THE AGENCY’S APPROACH ALIGNS WITH YOUR GOALS
Finally, look into the agency’s working culture and values. This will give you an insight into the kind of agency they are and whether they are reliable enough to be invested in and trusted all along.
Top organizations and businesses often make their selection in this regard by finding out how digital marketing agencies match up to their own work culture, ethics, and values. This will give an indication if the agency can synergize with their goals and expectations; and be able to work in harmony.
Likewise, your business too can do the same. And be convinced enough that the agency can work as an extension of your own business.
So, this was all about ways on how to choose a Digital Marketing Agency in India. Now, you know what to do and make sure that they are measurable to your expectations.
Along the way, refrain from choosing a Digital Marketing Agency in India or anywhere else in the world, merely because it offers the cheapest price for your budget. That’s a mistake which many have made and regretted it later. Just because the agency offers the cheapest price than others, it does not automatically mean that it also offers the best quality of services. On the contrary, it may not offer them and rather offer shady quality services that will eventually inflate your budget. Your business will finally end-up paying more than what actually has to be paid or is not worthy of paying at all; and earn no returns or returns that are far less than its investment.
Whatever your final choice, make sure it is not the wrong choice else your investment will end-up in smoke.
A full-service Digital Marketing Agency in India will be an ideal choice. You will not get all kinds of services under one roof but will also be to market your offerings effectively; build your audience base efficiently; and extract several quality advantages effortlessly.
In the digital era, no business can grow and make a presence in the business landscape without Digital Marketing.
What makes Digital Marketing so important is it offers variety in its offerings and allows you to experiment with varied strategies. It is ideal for businesses of all shapes and sizes, including local businesses, giving them the opportunity to even reach the global markets.
For that to happen, the expertise of a Top Digital Marketing Agency in Navi Mumbai like Wireframes Digital is essential.
WHAT MAKES IT IMPORTANT?
With the help of top Digital Marketing Agency in India, businesses can:
CREATE BETTER AWARENESS
Without marketing, the audience will not hear or know about your business. Digital Marketing enables businesses to introduce their audience to their products/services; educate them accordingly; and eventually, garner their loyalty.
Some ways of Digital Marketing that will create brand awareness include blogs, videos, detailed location pages, etc. Good quality content in them will successfully lead customers towards the next level of the marketing funnel. Once this is achieved, an opportunity for conversion will come along.
CONNECT WITH THE RIGHT AUDIENCE
When compared to traditional marketing, Digital Marketing is much more effective in reaching out to the right target-audience. This means, businesses will be able to target people who would be interested in their products/services.
SEO, a key part of Digital Marketing, helps businesses to optimize location-specific keywords that relates to their specific business category. Like for instance, keywords like ‘Digital Marketing Company in India’. When users type the said keywords in the search results box, your business will achieve high ranking in the search results, readily displaying the relevant information. In case, your business
ranking is at or near the top of the list, then users will click on it readily. All of this has been made possible because your website has been well-optimized for SEO.
Similarly, well-crafted Digital Marketing strategies will also help businesses to create their audience personas (made-up of people with the attributes that they look for). This way, they can target the right people with interest in their products/services. Eventually, businesses can also consolidate their marketing budget, better and cost-effectively.
GENERATE MEASURABLE RESULTS
Unlike traditional marketing, Digital Marketing can reach the right target-audience directly and quickly. It will also enable businesses to track the progress of the marketing campaign and instantly understand whether it’s working as per expectations or not. In case, if it is not working as expected, the marketing campaign can be fine-tuned and made more effective. This way, businesses will be able to reach the right audience and also extract measurable results
Every aspect of a marketing campaign is measurable in Digital Marketing. This is made possible by digital analytics tools like Google Analytics and similar such like tools which will help businesses to make sure their investment in Digital Marketing does not go waste.
Businesses will also be able to understand where they have gone wrong, how mistakes can be avoided, and how they can enjoy better success rates with future campaigns.
ENJOY MOBILE ADVANTAGE
Today, people use mobile for almost everything and as such are on their mobile all the time. They search for almost everything they want to try or look for in a specific location and also do buying on mobile devices. Their numbers have outstripped those of the desktop users, and is all set to leave it far behind in the years ahead.
To stay counted and relevant, local businesses need to reach out to the mobile population. This is where Digital Marketing helps.
To begin with, businesses should make their websites mobile-friendly. This will give them an effective Digital Marketing tool that will reach thousands of mobile users at once. Simultaneously they can leverage social media platforms to market their wares and connect with the right audience.
ENSURE A COST-EFFECTIVE BUDGET
Most businesses generally operate on a limited budget. Only large businesses with deep pockets can afford traditional marketing channels like print and television for advertising.
This is where Digital Marketing can help such less financially well-off businesses.
It is affordable, and reasonable for their marketing budget, making it extremely cost-effective. At the same time, it is much more effective in reaching out directly to the target-audience, at a fraction of the cost. This way, businesses can save money and also earn better results for their money.
No business entity, whether local or national or international, can grow and prosper without marketing their business, in today’s inter-connected world. To market their business faster and better, Digital Marketing is essential. It will help your business to not just reach the right audience, but also earn and cultivate the right leads; convert them into loyal customers, and eventually; extract the right sales; and revenue. This will finally help it to outsmart competitors.
At times, results may not be instant. But in the long run, the results will be more, better, and in many ways, instant.
In Digital Marketing, marketing strategies are generally extremely effective, and the results are incredibly successful. But to make it so, the marketing strategies need the expertise of a top Digital Marketing Agency in India like Wireframes Digital with focus on offering customers the best possible user-experience.
A credible Digital Marketing Agency in Mumbai, India like Wireframes Digital that plays by the rules and knows how to adapt to them; and create the right strategy for your business and give it the exposure that it needs, is what your business needs.
Eventually, your business will stand to earn quality clients, healthy business, sound revenue and profits, and also leave competitors behind.
In a recent global survey, doctors across all specialties’ were asked when time is essence for them what channels they use to find information. Their answer was they ranked search highly and cited search engines as the best way for finding instant information when it’s most needed. They also pointed out they often obtain information they want within just 10 minutes of search.
According to a Google Health Vice-President, an estimated 7 percent of Google’s daily searches are health-related. This amounts to 70,000 searches for every minute. Searches relate to queries regarding health conditions, medications, symptoms, insurance coverage, and pharmaceutical companies.
The importance of search is such that ranking position #1 in Google search results enjoys a CTR of 34.36 percent while the 1st five pages of Google search results gets 67.60 percent clicks. This presents an opportunity for pharma marketers to make sure that their website’s content is optimized by a top SEO agency in India like Wireframes Digital for search; and also take into account, the wide variety of sources the doctors or physicians rely on and become multichannel providers of information.
WHAT SEO STRATEGIES SHOULD BE ADOPTED?
SEO by a top SEO agency in India will help pharma marketers to reach potential patients with content that is not just visually appealing but is also pharma and non-pharma friendly; patient-focused; unique and informative; and actionable.
This will also ensure appropriate SEO strategies are adopted like
The first move in SEO strategy must be full-keyword research.
This must be done after researching and finding out what search terms and phrases potential patients use when searching for information online, with the focus more on those who look for pharma companies or products/services offered by pharma companies. For instance, if someone is looking for products, say cancer tablets, made by your pharma company, which let us say is XYZ Company, then make sure your XYZ Company’s website contains the keyword ‘cancer tablets’. This will ensure that the web page containing the keyword ranks high in Google and the content is relevant to the potential patient’s needs.
Once it’s clear what terms and phrases they use the most, then those must be used as primary and secondary keywords in the website content. This will ensure that the content answers their queries more thoroughly than generic search results. A good example of this – your pharma company may want to rank for non-branded terms like ‘Astha Drug’ or ‘Astha Inhaler’, then they must be used as specific keyword terms and highlighted in the content, preferably in the early part of the content.
Whatever the nature of the website, care must be taken to not include irrelevant or unrelated keywords; and avoid keyword stuffing into the web pages. This will otherwise reduce the utility value of the website, and make the search engines believe that your website is trying to manipulate them.
Website content must be value-driven, and compelling enough to target and influence target-audience.
The process for developing website content must start only after the target prospects and relevant keywords are established by your chosen SEO agency in India. The focus of the content must be on information that is of relevance to the target-audience and revolves around health products or treatments. Rather than being just being a routine run-of-the-mill content, the site content must be meaningful and include answers to queries relating to common patient ailments; and other such like information.
Pharma companies must ensure that their website also includes quality content that provides details about their drugs, its uses and side-effects, and other such relevant details of value to readers; and avoids duplicating pages; or generic landing pages like site maps, contact pages, and legal pages; or pages with little or no content.
Aside from this, the website must also include attractive designs and interactive visual elements across all web pages; and must be easy and quick to download.
If you want your web pages to attract and earn more relevant quality user-traffic, then on-page SEO plays a key role. It will improve your web pages ranking on Google.
On-page SEO involves optimization of your XYZ company’s website with focus on optimization of title tags and meta descriptions; ensuring SEO-friendly content of relevance to users; and fine-tuning site navigation to make site downloading easy and quick.
Off-page SEO is vital for pharmaceutical companies.
Your XYZ Company’s website influence should not be confined to just online. Its influence offline also matters a lot. This is where off-page SEO plays a role.
Off-page SEO involves link-building; local SEO with focus on forums, guest authors, and influencer marketing; and social media with focus on bookmarking and networking. Link building is especially crucial for it will help your XYZ company’s website to gain as many links as possible from quality websites thereby helping it rank higher in the Google algorithm and win over its competitors.
WHAT NEEDS TO BE DONE TO OPTIMIZE WEBSITE?
To leverage SEO techniques effectively, it is also vital to optimize the website, as per the following guidelines.
- Long tail keywords are important for a successful SEO strategy and powering SEO techniques. A good example of long-tail keywords is ensuring informative content in the blogs targeted at a specific audience.
- Common keywords or common search terms within pharma industry sector. To obtain the most appropriate common keywords, it’s important to study competitors and then search volume, through efficient keyword research.
- Inclusion of a powerful meta description (the short description found in search results below the headline). This will help drive high traffic flow to the website.
- Optimization of main title tag and post headlines. This will enable the website to be more easily found by searchers when they search for specific keywords. Effective optimization of tagline or headline of every web page or blog post will make them more easily found and attractive enough for the site users to click them, and also rank higher-up in the search engines.
- Optimization of website architecture and URL. A simple and easily understandable URL is also crucial for attracting and building quality traffic. This will enable not only the search engine spiders to find the content in the website, easily, and crawl, but will also help the users to easily find them and then share.
It is also important to consistently evaluate the status of the website usage data and website speed. They both have tremendous impact on the SEO techniques.
While website usage data will help to find out if website users are staying longer than a minute on the website, website speed on the other hand, critically affects the way the website loads, which in turn will define its ranking in Google and other search engines. In case the website is loading very slowly then it is time to stand-up and make note of the same. The problem could be due to excess presence of flash imagery content and other common performance issues.
In an age where Smartphone’s have become a ubiquitous part of people’s lives, having mobile-friendly websites and optimizing websites for mobile is critical to success. This will help pharma companies to connect with not just patients but also healthcare consumers, and partners who look for details about their products and services.
If pharma companies do not have mobile-friendly and optimized websites, they should at least optimize their websites for voice search. This will add value to their marketing strategies while helping searchers to obtain additional information like answers to their queries not found in their websites, aside from keywords-related ones or links that appear on the screen.
Considering that 15 percent of all daily searches relate to new queries, more opportunities can be unearthed with SEO.
By enlisting the expertise of the best SEO agency in India like Wireframes Digital, your pharma company can get the benefit of SEO strategies that will generate for its website quality traffic, improved organic ranking, enhanced brand awareness, and trust of people who matter to your pharma company’s business.
In today’s digitized world, 93 percent of customer interactions online begin with a simple search engine query. In many cases, they often begin with no specific brand name in mind.
To get noticed by Google and also catch searchers’ attention, you need to look at integrating proper SEO elements into your website. For that to happen, you would be better off by partnering with a top SEO agency in India.
If that sounds ok, you will probably be wondering next what SEO charges will such a SEO agency in India charge.
TYPES OF SEO PRICING MODELS
SEO agencies offer different types of pricing structures. Hence, what an SEO agency charges for your SEO requirements depends on what kind of pricing structure your business chooses.
- HOURLY PRICING
Under this pricing model, the customer pays to the SEO agency an hourly amount that is, ranging from $100 to $200 in US dollar terms, for the SEO services rendered during the period; and the number of hours spent on the project. Due to its limited time period slot, this pricing model is rarely used in SEO projects as almost all SEO projects require long-term planning and execution to obtain results.
- MONTHLY PRICING
It is the most popular and sought-after SEO pricing model, in India as well as countries like the U.S., etc; and also most used by larger SEO agencies. Under this SEO pricing model, the customer pays a fixed monthly amount for carrying out SEO work on the website; SEO services rendered during the month; and finally, managing the SEO campaign from end-to-end.
Aside from this, monthly SEO pricing model comes with packages that offer additional services like keyword research, competitor research analysis, link building, technical and content marketing audits, SEO-friendly content writing, technical consultation, and SEO-related insights. Some SEO agencies even offer customized monthly plan for an agreed price.
In U.S. dollar terms, on an average, a monthly SEO pricing model can cost $10,000. Overall, it can vary from $10,000 to as much as $2, 00,000 and up, a month based on the number of SEO-related services agreed to.
Because of its stable pricing mechanism and number of services offered, monthly SEO pricing model is much sought-after and popular. Many businesses seek it with the intention of a long-term partnership with the SEO agency.
- LUMP-SUM PRICING
This SEO pricing model involves payment of a lump-sum amount (one-off fee) for a SEO project.
Businesses and individuals who look to seal this SEO pricing model, are those who are clear about their business requirements, and lay down their SEO requirements and goals before committing to agree to the project scope and project cost. A good positive of this pricing model is customization. Mostly, SEO freelancers and small SEO agencies use this SEO pricing model.
In U.S. dollar terms, the average SEO charges can range from $1,000 to $1 million and upwards. The final amount agreed upon depends upon the nature of SEO project, project timeline duration, and the number of services agreed upon.
WHAT FACTORS PLAY A ROLE IN SEO PRICING?
Whatever the SEO pricing model you choose, the final SEO pricing can be impacted by different factors.
That is, your business is…
- RELATED TO WHICH TYPE OF INDUSTRY
The industry your business is related plays a key role. That is, what kind of industry your business comes under and what kind of business it exactly does. The final SEO pricing is largely based on how many monthly searches a specific industry attracts and has.
There are certain industry categories like finance, car mechanics and repairs, medical offices, lawyers, etc, that are more likely to market online than others and hence are competitive. Similarly, there are other categories like real estate, software business, marketing services, home improvements, etc, that require highly competitive keywords, making them even more expensive. A good example can be said of a company that attracts thousands of searches a month for its services. Such companies are more likely to spend more on SEO packages primarily to outrank their competitors.
The size of your business also matters. If your business is big and operating at an enterprise level, then it will require the best of SEO strategy which only the best of SEO agencies can offer. These agencies factor in the size and goals of your business and the revenue it generates per year or even month, when arriving at the final SEO charge.
Overall, SEO agencies charge more for niche business categories that use longer keyword phrases and additional keywords with lower competition.
- LOCATED IN WHICH GEOGRAPHIC LOCATION
The geographic location where your business is located matters a lot. Herein, the specific part of the area that is being targeted and size of the population in the area play a key role.
Suppose your business offers EV repair services and is located in regions that use EVs a lot, then it is bound to attract more business inquiries.
Overall, the costs for localized SEO packages are generally more in big cities or heavily concentrated metropolitan areas, than in small towns and cities.
- IS HIRING WHAT KIND OF SEO PROVIDER
The kind of SEO provider your business is looking to hire plays a vital role. Aside from this, the SEO service provider’s location is also critical.
SEO agencies with more expertise and experience charge more and the more you pay such agencies, the better SEO services they will provide. These SEO agencies generally tend to charge higher fees as they produce results.
Now, if the SEO agency in India is located in a big and prominent city like Mumbai, they are likely to charge higher rates for not only delivering better quality and result-oriented SEO results but also for incurring overheads during the rendering of the SEO services.
- IS OPTING FOR WHICH SEO PRICING MODEL
SEO charges also factor in which kind of SEO pricing model your business chooses, and the number of SEO services that is offered under the pricing model. This means, the more SEO services is offered, the higher will be the SEO pricing which eventually will determine the SEO charges.
If your business opts for hourly SEO pricing, then it can stay assured that the SEO charges will be reasonable. However, the hourly rates can mount up if the SEO project goes beyond the allocated hour period.
- IS HIRING WHAT KIND OF SEO SERVICES
The type of SEO service your business looks for also plays a key role.
Often in many cases, SEO pricing is determined by whether you’re looking to get your website optimized for organic search and build up a review profile. This apart from the kind and size of content the website contains determines not only the SEO charges but also determines which kind of SEO pricing model would be best suitable for your business’ needs.
Now, if your business is looking to merely set-up Google My Business Accounts and optimize the site tags, then it would require a one-time cost for a project. On the other hand, if your business would also like to have a robust blog presence and wants to achieve higher SERP ranking, then monthly SEO pricing model would make for an ideal choice.
- IS PRESENTLY ENJOYING WHAT LEVEL OF BRAND AWARENESS & VISIBILITY
The level of brand awareness and visibility your business enjoys presently plays a key role in influencing the final SEO charges.
Generally, SEO pricing tends to change in line with the present level of brand appeal, awareness, and visibility. For instance, if your business is still working its way up and its brand has a modest appeal then the SEO charges will be moderate. Similarly, if it has a huge brand appeal and visibility with an established search presence, the focus will be more on content optimization and maintenance which in turn means higher SEO charges.
HOW SEO CHARGES ARE ARRIVED AT?
There are a lot of factors that go into determining SEO charges.
To begin with, your business will need to provide certain information about it to obtain an accurate estimate of SEO pricing. Like the existing status of its search presence; average revenue per sale and close rate of leads to sales; campaign goals; and marketing budget allocated for the project. In addition, it also depends on the goals your business is looking to achieve with the SEO plan; if your business goals are high then it should be ready to pay more to meet them.
This will help the SEO agency in India or anywhere else to exactly gauge the kind of SEO-friendly content required, the duration-period of the project, the kind of work that is required and needs to be done, and finally, the kind of contract that is suitable for the project.
The more SEO services you hire and the more results you expect from the SEO services, as well as the more help you need like fixing of technical issues or issues with Google penalties, the more you should look to pay to get what you want.
Overall, SEO pricing factors differ from customer to customer.
WHAT YOU SHOULD DO?
With several factors playing a role in SEO pricing and so many options offered by varied SEO pricing models, you need to play safe on hiring an SEO agency.
To play safe, understand your expectations of ROI on SEO and what you’re likely to see.
What however makes this difficult is that ROI can be difficult to calculate and measure.
Make it easy by first looking-up the cost of investment. This should be followed by tracking and measuring the value and rate of conversions. Herein, Google Analytics will provide you the conversion rates on all website traffic and also how much of revenue is likely to be generated from each search channel.
Arrive at your expectations of ROI by using formula: (Revenue – Cost of Investment) / Cost Of Investment.
Now, if your business revenue for a particular period is Rs 3,00,000, and you are spending Rs 1,50,000 on SEO in that time, then your ROI is likely to be 40 percent.
Whatever your eventual decision, remember that with over 5.6 billion searches happening on Google every day and most people not opting to go beyond the first search page of Google, it is well worth to invest in a SEO agency in India like Wireframes Digital, a top SEO agency in Dubai and Mumbai, to boost your website’s ranking and grow your business.
Even with so much of progress in SEO technologies, it is difficult to exactly estimate the precise SEO charges, whether you’re living in India or the U.S. or the U.K. or for that matter anywhere else in the world.
So, what you need to do is to carefully weigh all the factors and insights that go into the making of SEO charges, and make your own calculation. You will arrive at a particular figure. If you feel that figure is a suitable return on your investment then opt for that SEO charges
Search Engine Optimization or SEO is probably not a new term for you if you’re already here. But on the off chance you don’t, here is a simple explanation from our experts before we move on to how SEO works.
SEO is the process of optimizing the content, technical configuration, and link building of a website. This helps make the site more relevant and findable in various search engines. Once your site increases its organic ranking in this way, you will receive more traffic and leads.
How SEO Works?
SEO is a term born from the tendency of search engines to develop ranking factors that determine the relevancy of content against various searches. Search Engines use multiple factors to attain search results, and what SEO does is optimize these factors. For instance, Google alone uses more than 200 factors to generate their results, and an SEO strategy that satisfies all of them will make sure your site is positioned higher on the SERP.
However, in order to determine the best content for a particular search, it has to be crawled and indexed by the search engine. Crawling and indexing are two terms you need to know before learning how SEO works. Crawling is a process by which search engines discover and rediscover various web pages. This is done with the help of ‘spiders’ or ‘crawlers’ that use links to assess content. This makes internal linking as well as backlinking critical when it comes to SEO. Indexing, on the other hand, happens after crawling. Search engines store various web content via indexing and then display it in the search results for relevant queries. But spammy, duplicate or blocked pages almost never get indexed, so keep that in mind.
But that is not all to how SEO works out in the end. After the crawling and indexing processes, the search engine will also consider various other ranking factors. Some major ones considered are site speed, keywords placement, mobile friendliness and speed. The sad part is that you won’t really know which factors are considered since search engines do not publicize their ranking factors. But with a bit of educated guesswork, we can know how SEO works, even without fully knowing the ranking factors.
Based on the search engine’s analysis, your content might appear in organic search results, which means you can start bringing free and relevant traffic to your site!
3 SEO Pillars to remember
Taking the right steps to get a client’s brand or website found by searchers is the primary objective of any good digital marketer. To stay on top of the game, it is critical that you know how and in what ways SEO is evolving. Of course, you know how SEO works now, but a good marketer should be able to predict to an extent how SEO will work in the future. SEO is ever-evolving. But, luckily, there are 3 core pillars or components to SEO that can help you succeed, if worked right. The 3 constant pillars of search engine optimization are detailed below.
- Technical Optimization
Technical optimization can be considered as the backstage crew for SEO. While not related to the content, this process helps improve the overall effectiveness of other SEO measures. Off-page SEO tactics involve social networking, broken link building, commenting on forums, influencer outreach, brand mentions and more.
On-Page Optimization ensures that the content given on a particular website is relevant to its users. It also facilitates a great user experience where content is concerned. A major on-page optimization process is targeting the right keywords, and this can be done easily using content management systems. Other on-page optimization practices include optimizing metadata, increasing site speed, making site navigation easier and more.
As the name suggests, off-page optimization happens when you use activities outside the site to enhance the search engine rankings. One of the best ways to increase your site traffic through off-page methods is by creating quality backlinks. Backlinks can be obtained through practices such as social media marketing and guest posting.
Wireframes Digital: We Know How SEO Works
Our intensive process is not the only thing that keeps us the best SEO agency. We know how SEO works–inside out! An evaluation of your assets is only the first step in our hands-on approach. Our SEO experts can help you like no other. After all, if SEO is the thing you live and breathe then no other can beat you when it comes to securing success for your clients.
As a constant partner in this transparent process, you will be able to see exactly how we, as the best SEO agency in Mumbai, can make your website more impactful. But the reason you should choose us isn’t just all this. While many digital marketers claim to know how SEO works, we go a step further. We know how SEO works, why it works that way and what to do to make it work to the benefit of a client!